The Kremlin awarded winners of the Award MAPKA №1 of V of RUSSIA 2024

On December 14 in the Kremlin palace the ceremony of delivery of the national Award MAPKA №1 of V of RUSSIA was held.

This time organizers surprised the audience with a new format – a national New Year's karaoke! Each guest became the active participant of a show, singing the favourite songs together with talented actors. It created the improbable atmosphere of a unification and fun!

Favourite stars stepped on the stage: Polina Gagarina, Sergey Lazarev, Valeria, Nadezhda and Grigory Kadyshevy, Mia Boyka, Galibri&Mavik, Zara, Alexander Panayotov, Artyom Kacher, Dai, Dmitry Koldun, Mark Tishman, the PYaTERO group, Max Lidov, Rodion Gazmanov, Te100steron, Aslan Shukasha, Victor Doreen, Gazan, the September Group, Ekaterina Deyeva, Eteri Beriashvili, theater of the variety Dream song, on-stage performance group of modern choreography "Engagement", the dancing DanceMarka project, dancing school "Irish jig of Dryga", studio of the sports dance "Enchanting spectacle", the developing PODIOMA space, federal network of dancing studios ROYALKIDS, studio of dance of Tatyana Galeta, dancing studio Connect Studio and many others.

The gala concert transferred all attendees to the world of New Year's magic and an anticipation of Christmas miracles. Bright emotions, incendiary numbers and friendly smiles made this evening really memorable.
Owners of the award MAPKA №1 of V of RUSSIA behind the scenes shared success secrets.

In the nomination of "Telegrams channels" the victory was won by SHOT with the Check project SHOT. In its framework investigations in the consumer market are made. The channel reveals violations and, thus, informs consumers on quality of the provided goods and services, and to business helps to build up trusting relationship with clients.
– SHOT to Check managed to win because it is the most honest project, with ethics of absolute transparency, – the CEO of the joint editorial office LIFE and SHOT Denis Arapov considers. – We not just the project, we the platform of partnership on which content is created together with our subscribers, with our readers. All of us are supporters and we do one big serious work.
– People very long lacked sincerity including in a blogosphere, on the Internet, in media, - the host of the project SHOT Lyusya Alexandrov's Check adds. – And we give to audience that it is necessary for it. Namely the truth even if it not always beautiful and smells delicious. And this truth in the media sphere often causes the true furor!
The author and the host of the Check project SHOT Oleg Sidyakin summarizes:
– The main thing that we are open for everyone. We listen and we penetrate into a problem what many others have neither time, nor desire. Therefore we and the first!

In the nomination "Radio station" the victory was won by "New radio". It is the unique multiplatform project broadcasting in the FM range and digital-Wednesday with use of advanced technologies. On air – only superhits and supernovelties of top actors. "New Radio" takes the second place on growth rate of weekly audience among all domestic radio stations. And Telegram channel of radio station among competitors – No. 1 in Russia and Europe by the number of subscribers – them already more than 200 thousand.

Nikita Nikitin, leader and producer of "New radio":
– We managed to become the first because we do qualitative a product and we select only the best tracks. We have a team of true professionals, we arrange stadium concerts, we hand charitable awards. Therefore the audience also highly appreciated us so, having called the best.

Won against the ED Smart brand the Functional Food (Cocktails) nomination, new to an award. For the first time ED Smart cocktails in which production the NL International company is engaged appeared in 2003 and during this time helped millions of people to create habits of healthy nutrition. Let's note that in 26 years of existence of an award NL International became the first MLM company whose product appeared among winners and received an honorary title "Brand No. 1".
Roman Tovstik, one of founders of the NL International company, tells:
– As the producer we note two main trends. First, Russians are interested in questions of maintaining health and healthy nutrition more and more. Many began to understand that food is not just fats, proteins and carbohydrates, and a functional component of our full-fledged life, a source of health and energy. Therefore demand for products for maintenance of health – active additives, vitamins and functional food – grows from year to year. Secondly, saving of time is important today. Rate of life of the modern person pushes it to the choice of ready decisions which will allow to reduce time for cooking, but will leave it useful. And functional ED Smart cocktails as much as possible answer these inquiries. In one portion of cocktail five types of protein, useful fats, carbohydrates, vitamins and minerals. We managed to create a product which is really necessary to the modern person: it is balanced, low-calorie, it is easy to take it with itself, and he prepares for only a few seconds. And all this with taste of a favourite dessert – chocolate brownie, pear tart and others. In a word – advantage, excellent taste more than anything superfluous!

Won against means for purity the Stain remover nomination and hygiene of the BIMAX brand. It washes 100 spots, and wins against already more than 20 years fight for purity.
CEO NEFIS KOSMETIKS Dina Lavrikova:
– The situation in the market constantly changes: the competition grows, needs of our favourite buyers change. Therefore every year we start a large number of novelties, we adapt the system of sales, we enter new production sites. This year we became the best because offered our favourite buyers not only new stain removers of the range BIMAX, but also the liquid iron – unique means which helps with a trip to smooth clothes without use of the habitual iron. It is important that the liquid iron also has properties of antistatic! Next year we will offer buyers new interesting products.

The Printing Edition nomination was won by the Komsomolskaya Pravda newspaper. This edition carefully keeps traditions of the Russian journalism, but also embodies successful model of digital transformation. Geography of its distribution — all regions of Russia and 13 countries of the world! On May 24, 2025 the Komsomolskaya Pravda newspaper will note the century.

Deputy chief editor of the Komsomolskaya Pravda newspaper Pavel Sadkov:
– The situation in media industry changes continuously, and Komsomolskaya Pravda reacts to everyone instantly. We have a fine website, the radio station in the FM range, we are present at all social networks, and the Komsomolskaya Pravda newspaper – the most production at Russia. We accept all calls of time and how the situation in the market changed, adequately we answer them. Therefore we and the first!

Won against Gazeta.ru the nomination of Internet mass-media. It the one first media of RuNet which remains in a top of rating of quoting also now. The online edition actively uses innovative technologies and the first among media integrated artificial intelligence into work of editions.
Irina Sigova, editor-in-chief of "Газеты.ru":
– To us 25 years, and we are always ready to new especially as requirements of readers change. More demanded, for example, is video content. Though, of course, desire to obtain information most quickly and with exclusive details too does not leave anywhere. Next year we plan large-scale redesign of our website, we will make it more convenient for users.

Won against VTB the "Bank (for Small and Medium Business)" nomination. Business the Platform of VTB is an Internet bank for the companies of medium and small business which more than 400 thousand companies daily use. In 2024 the adaptive version of the platform for access from tablets is released. The decision is completely importozameshchenny. Business the Platform of VTB won 70 awards and recognition of rating agencies. To clients well to more than 80 services and products for business, and it is possible to connect them far off.
Vice president, head of department "Internet bank" Alexander Alexandrov:
– The expiring year brought us a set of calls. First of all in the sphere of import substitution. We successfully answered this call that helped us and will help to be further technologically independent of other countries. It very much and very important. Following, the 2025th, year will bring new technology solutions for medium and small business which will allow businessmen to manage the affair effectively.