"THE NATIONAL BRAND" - THE SHOW OF WINNERS IN THE KREMLIN

On December 16 in the State Kremlin Palace the grandiose show – the 24th Awards ceremony of winners of an award BRAND No. 1 in RUSSIA 2022 took place.

The action, as usual, was followed by a grandiose concert, and a treasured award, weighing 1 kg, received 115 producers of various goods and services to which residents of our country gave the preference by a direct vote, having filled in electronic media and in social media of the questionnaire from September to October, 2022.

And here winners received awards.

"Services and service": Russian Radio, Arguments and Facts, jewelry network ADAMAS, Gloria Jeans, network of fitness clubs C. C. of Page P, IL of the Patio and others.

"Food products": Jacobs, VKUSNOTEEVO, BAISAD, Invention, PIKANTA, Sibirskaya collection, Zhigulyovsk (BALTIC personal computer), LUXURY (SAF-NEVA), Russian potato, Kuzya Lakomkin and others.

"Nonfoods": interroom doors Volkhovets, IEK electrical equipment, entrance doors of Torex, PRESIDENT, AOC, Merris, BESTDINNER, RIFAR, REDMOND, the Russian trademark the Test for the truth in category of the battery and others.

"Medical goods": a probiotics Buck-Seth, vegetable medicine for treatment of cold and sinusitis Sinupret, Tantum Verde, Fungoderil, drug for eyes of Stillavit, Gepatrombin, Androdoz, Vitaprost and others.

New leaders who did not step before on the stage of BRAND No. 1 in Russia became important news of the Ceremony. Vyacheslav Manucharov and Elena Maximova became conductors of the audience to the world of music, goods and services – they set for evening the sincere and warm tone.


The improbable show captured the audience from first minute. During the ceremony the audience saw an interactive show: a live sound, the unexpected duets, favourite melodies which did not leave anybody indifferent. The Kremlin Palace was filled with New Year's Eve power and festive mood! Sergey Lazarev, Lolita, Alsou, Habib, Lyusya Chebotina, DABRO, Olga Seryabkina, GALIBRI&MAVIK, the People of Earth group, Rodion Gazmanov and many other famous performers participated in a gala concert.

Behind the scenes of a holiday winners of an award shared success secrets.

Category "Network of Fitness Clubs". Sergey Savinov, CEO of network of fitness clubs of S. S. S.R:
– This year it was necessary to all companies in the fitness industry not easy. But we at the expense of an internal resource, due to harmonious actions of team, just carrying out those common truths on which business in all Russia works, moved ahead. We hoped that our team will extend and it extended! As a result for this year, let it also was very difficult, we managed to open two more clubs, and now in our network 33 of the fitness center. Such success – an indicator that we are not going to stop. Perhaps, next year we will have clubs opened within a franchize. We are open for partnership – address, we will work.


Category "Country Hotel". Ravil Zaripov, commercial director of "M'ISTRA'L HOTEL & SPA":
– With leaving of the international brands the market was very seriously reformatted. "On the stage" hotel operators under domestic brands step that affected and on the guest's portrait – it this year was reversed. If to speak about the foreign markets, then even more often come to us from Iran, India and China, and the markets of Western Europe left completely. As for financial performance, the average room rate and income for number in 2023, according to the forecast, will remain approximately as in 2019-2021. As well as average occupancy of hotels outside the city. I assume that the market of country hotels will continue the development. As for the directions, I am sure, the Moscow region and Kazan will continue to develop. Besides high potential now at the Urals and the republics of the North Caucasus where people come to drive on mountain skiing.


Category "Sore Throat Medicine (Spray)". Yulia Suslova, the senior brand manager on a product "Tantum Verde":
– Recently very quickly the habitual way of life changes. But the changes which happened this year even for us it is a new experience. However we coped! The goods on shelves are, and for the company this main thing. Our client, coming to drugstore, always has to find the favourite medicine there. Also we put on the market a new product. It is the warming applicator "Termaker" – for those who have problems with a back and a neck. It has special shaving inside. When opening packing it interacts with oxygen and begins to be warmed. It can be used as in combination with other medicines, and separately. It relaxes muscles and warms a back. I am sure that all those who love "Tantum Verde" will try also a new product. It is an absolute innovation, not comparable with any other means which is in the market now. Generally, we come to a new orbit!


Category "Nonfoods. Electrogrill". Diana Zhelyaskova, CEO of the company of REDMOND:
– All our progress is, first of all, the choice of our buyers. Everything that we created and realized in 16 years of the work, was done with loving care to people. Attentive relation to expectations and tastes of ordinary people, led us to today's victories. And our team which provides our development is second composed our success. Without her belief that REDMOND creates the best of necessary we could not cope with tasks which faced the company all these years. Today REDMOND is technologies, practicality and style which are available to everyone in Russia. And we are proud of the fact that today nearly 70 million families in all corners of the country use our equipment. Thank you for it.
Alexey Abyzov, sales director of the company of REDMOND:
– It is very pleasant to realize that progress of our company is highly appreciated by residents of our country. It is not our first National Brand and I am sure that not the last.
I will add Diana – progress and achievements of REDMOND consist of daily, laborious and creative work of my colleagues on the different directions. From the idea of the device, before its high-quality work in someone's kitchen, there take place hundreds of processes and efforts of thousands of people are made. Development, production, delivery to the shelf in the shop and there are a lot more other tasks, my colleagues in different corners of the world solve every day. And the most part of success of our brand, belongs of REDMOND in that look as it is today, took place thanks to their efforts!


Category "Entrance Doors". Igor Ionov, commercial director of the TOREX company:
– Our doors are a sure choice of millions of buyers. Why? But because client service for us on the first place. In 2023 we will expand business not only in Russia, but also beyond its limits. I think that in our line there will be new doors conforming to requirements of the market and desires of our consumers. Now the trends, main in our market, are an integration and digitalization: electronic locks and biometric systems are installed. From any point of the world you can look from the smartphone what occurs at your home and to check whether locks on entrance doors are closed. It is possible to get to the apartment by means of special cards, a PIN code, the password now. Soon, I think, the equipment will read out the face of the owner of the room, and doors will open for it automatically. One more trend of the market is the growth of popularity of light and gray doors because the most popular design is neoclassics and a modernist style. We, of course, are always ready to provide to our buyers color and technical solutions most relevant at the moment.


Categories "Milk and Cream", "Butter". Lyudmila Khokhlova, deputy CEO of the Molvest company (Vkusnoteevo brand):
– Our company has wealth of experience. We work at the market of production and sale of dairy products already more half a century. Our main reference point – satisfaction of demand of consumers. The known principle "from the field to a counter" is completely realized at our enterprises. We begin to control quality of our products since the moment of production of forages. Processing milk, we keep all useful and flavoring properties of this product. We also accurately control all production chain – up to observance of terms of product sales. The staff of the Molvest company values our buyers and thanks them for recognition of products under the Vkusnoteevo brand. 2022, of course, was for us difficult, on the fact of receiving a high award demonstrates: we coped! In 2023 our company will surely bring new interesting products to the market. It is our principle: the buyer needs to be surprised and pleased.


Category "Radio station". The countries "Russian Pepper" conducting the main morning show on "the Russian Radio" Anton Yuryev, Polina Zhukova, Dmitry Morozov.
Dmitry Morozov:
– "The Russian radio" is not radio station, and the friend for each our listener. Has to be such in life of everyone: he will always support and will tell: "Everything will be good, despite everything!"
Anton Yuryev:
– If to treat listeners as to the relatives, then will love and listen to you.
Polina Zhukova:
– It seems to me that our listeners are full of love because "The Russian radio" is and there is a love! We radiate it in each note of our songs because we play music which is loved by our listeners.

Category "Printing Media (Newspaper)". Ruslan Novikov, CEO of Argumenty i Fakty publishing house:
– To be successful in the market of media, it is necessary to have loyal audience and to be near it. "AIF" – the newspaper of federal presence. We – in each region, each city, each region of our country. We – in the FSU and beyond. From regions and the countries of presence we also scoop "earth salt" and we do truthful texts. Having won loyalty of our readers, we carefully keep it and we try to do for them everything with love and kindness. Here and all secret of success! Yes, audience of the printing and electronic version of "AIF" are different people. But both audiences are millions of people!

Also in category "The Best Folk Theatre of Modern Dance" the foundress and the artistic director of the international Todes ballet Alla Dukhova received a well-deserved reward:
– In Russia there are a lot of talented dancers and choreographers. But such collective as at us, is definitely not present on all planet. The matter is that we are really in love with our work, we are fans of the business. The secret of our success is a work and love. Someone says that the young punks will come and will sweep away us as he in the song is sung, "from a face of the earth". No, friends! All these young punks – at us. We raise it at our schools and we publish!


The televersion of rewarding will take place on January 07, 2023 on TVC channel.