25 years winners of the Brand on the stage of the Kremlin

In Moscow on the main stage of Russia, in the State Kremlin Palace, in a format of a grandiose gala concert, the 25th awards ceremony of winners of an award Brand No. 1 in Russia 2023 was held. The grandiose show was followed by draws of prizes from Brands No. 1 and the perfect New Year's Eve atmosphere.

Vyacheslav Manucharov and Elena Maximova became conductors of the audience in the unique atmosphere of a holiday and also to the world of music, goods and services – they set for evening the sincere and warm tone.

When the audience took the places, before them the tremendous musical marathon was developed. Yury Antonov, Grigory Leps, Lyusya Chebotina, the Group Dabro, Soso of Pavliashvili, People of Earth, Yulia Savicheva, Alexander Panayotov, Soprano Turkish, Dmitry Koldun, Rodion Gazmanov, Evgeny Kungurov, Galibri&Mavik, Max Lidov, Lada Dance, Larisa Gordyera, Alexander Shalunov, the September Group and many other actors stepped on the stage and presented to the audience unforgettable performances.

After the rewarding winners of an award share secrets of the success.

In the Actress nomination the award was received by the actress Yulia Peresild who played in the movie "Call" which came out in 2023. Removed in space, it became the real sensation.
- Preparing for a role, I read all books from the booth of the Center of training of astronauts. Me a story of Alexey Leonov who was not only an astronaut, but also the artist very much imprest. It is very pleasant to me that I won an award. This victory – the choice of the viewer. People watch your roles and vote for you not just like that, not because you such in itself popular, they estimate concrete result. To all young actors wishing success, I would advise to trust myself and to stay in love. And still – not to "zvezditsya" and not to come off people, the viewer, the people. As you deserve attention of the viewer, and the viewer – yours.

The quality mark and recognition of Russians were gained by brands:
Invitro, Septolete Total, ZIC, StarLine, MacCoffee, realme, the Signature passenger train "Red Arrow", Autoradio, Lenta.ru, AIF, WHAT CULTURE, a Myasnitsky row, Business of the Menu, Vyatka, S. S. S.R, Ascona, OSNOVIT, GAMMA, Umka, Sialor, Filipok, is BRIGHT also many others.


Stanislav Zotin, deputy CEO of Federal Passenger Company (Signature passenger train "Red Arrow"):
- I thank all who gave the vote for the train "Red Arrow", and, first of all, our passengers. The separate words of gratitude – to workers of train crews. "The red arrow" keeps the status of train number one in the country more than 90 years. It is sure, as further it will remain a standard of a comfortable railway travel.

Dmitry Gostev, the vice president of realme Russia, tells:
- The award which we received is very important for us. realme — one of the few global brands which openly says: Russia – the market, strategically important for our company. We are here four years and during this time could achieve much. I am sure that new victories at us ahead. I thank consumers for the fact that they called us the best. Following to our main principles helped to achieve success to us: by production of smartphones we use the most modern technologies and developments, we provide the highest reliability of devices and we offer bright design and the honest prices. Therefore, friends if you need the good smartphone, safely choose realme.


Maria Bocharova, president of Agro-industrial holding "EKO-kultura":
- The buyer wants a variety, it needs the choice – and we give this choice to it. More and more people lead a healthy lifestyle, for many fresh vegetables and greens – a part of a daily diet therefore all our products are in demand.
And in general the buyer chooses first of all taste. Therefore we choose those grades which have the best tastes for cultivation. And yes, even such large production as ours, can be eco-friendly. We apply exclusively biological methods. We have a natural pollination by bumblebees. And protection of plants against wreckers is provided by special insects – entomophages. Simple words, useful insects eat mean insects. In all greenhouses many years are used such methods, they are worked and yield good result. Therefore we have no need to use aggressive chemistry. And we do not use it.
All our workers and I, we eat our products because for 100% are sure with pleasure, all of us know it precisely, our tasty tomatoes grow in ideal conditions. The term "the protected soil" designates that vegetables in greenhouses owing to specifics of the industry are reliably protected from any negative factors.


Elvira Olgina, Marketing director of LLC MPZ Myasnitsky Ryad, Myasnitsky Row trademark:
- I think that a kernel of success is the uncompromising commitment to the high quality standards of our products, passion to faultless taste, quality of service in shops, the honest and open aspiration to satisfy needs and expectations of buyers.
Our victory is a result of high professionalism of staff of the Company a Myasnitsky row and, of course, supports and trust from consumers.
It is sure, we will daily please with tasty and fresh meat products further. Our motto – a taste Guarantee Every day!


Victoria Frolova, director of strategic marketing of the Kitchen without Borders company Business of the Menu brand:
- Within the market researches we revealed that most of consumers of our brand are keen on the business so that they are not ready to be distracted by cooking for a long time. However at the same time it is important to them to eat fully. Business of the Menu is a full-fledged lunch with the natural meat and vegetables keeping the useful properties thanks to innovative SmartFresh technology. Business of the Menu is the best choice for the best in the business.


Nikolay Kuragin, the CEO of JSC Vyatich (Vyatka brand), tells:
- My dream – that "Vyatka" became really national product. For this purpose we have everything: the trust of the president, a winter rye which is grown up in severe conditions and takes all best of the earth. And still we have a collective which does 120 years favorite thing therefore, I am sure, we will achieve the and our product will always remain the best.

Sergey Savinov, the CEO of network of S. S. S.R., considers an award deserved:
- For the last year we opened three new clubs using IT technologies. Its essence that the involvement of personnel into process of work of club is minimum. There everything is automated and computerized. Robots give consultations. They help to register in new services. We keep up to date. I advise to come to us because we use all innovations and the most modern technologies which can be applied in fitness.


The Askona brand this year won two nominations at once. It "Mattresses for a healthy sleep" and "Bedding (pillows, blankets for a healthy sleep)".
- We care not only for our clients, but also for the environment. Therefore started the project on processing of pillows and mattresses innovative and unique in own way, under the motto "You Sleep stronger on the Clean Planet", - the executive director of retail business in Russia and the CIS of Ascona group of companies Vladimir Korchagov tells. – In our shops there are special collection points for pillows and bed linen. And still we have a utilization service - when upon purchase of a new mattress we take away old and we start it in processing at the own plant. For this year we processed two tons of pillows and 16 thousand mattresses.


Vladimir Todorov the editor-in-chief of Lenta.ru, the director of development of media of Rambler&Co shared:
- The audience of our edition this year was stable. But in case of some bright events, it certainly, increased at once – people wanted to know details and opinion of experts. They came for the freshest and relevant information to us. In general our geography – Russia. Our audience – from 14 to the most old age. It is guarantee of our stability and our force. In 2023 we started new special projects, all of them are in the section of the same name on our website – come and look, I invite all! One of our most remarkable ideas is the second season of the project, devoted to the Russian arms which are successfully used in a zone of the special military operation now.


Argumenty i Fakty - one of the most production editions of the country.
- While the number of printing editions decreases, and those that remained, reduce circulations, "AIF" managed not only to keep afloat, but also actively develops, - the first deputy of the executive director of "AIF" Valery Rukobratsky tells. – One of the reasons that approximately a year ago we changed the system of payment and motivation of our journalists. More those whom read on our website more actively earn, and the best materials are included in the newspaper. Of course, the audience printing and Internet versions differs in "AIF". Those who read the newspaper, people, as a rule, more age. Together with "AIF" they were the 1980-90th, 2000th. The newspaper – already a part of their life. Audience of the website – people younger for which fast access to the freshest information is important. Next year we plan to develop the digital direction further. Some more years our website on attendance was on the 16th place among media, and now we is strong in ten. Also we plan to increase the presence at an information field.

Oleg Balykov, the deputy chief editor of Avtoradio, considers achievement natural.
- We are friendly united staff and we trust each other, we trust in the opportunities and our audience. And still we work with love, - Oleg told. - Yes, many million people listen to us not on radio, and on the Internet. It is impossible to count this audience, probably. But at the same time, I am sure FM broadcasting will remain. Daily in Russia via receivers we are listened by about eight million people. Weekly – more than 20 million people: nearly a third of all audience of FM radio stations in Russia. Avtoradio lives and actively develops.

For the first time on the main stage of the country the awards in the industry of goods and services for children were received by winners of the MOYA new project BRAND No. 1.
The award not only noted achievements of the companies which offer quality products and services for little consumers, but also opened doors for young talents, helped them to realize the potential and aspiration to new heights in creativity.

Winners for the first time stepped on the main stage of the country and received well-deserved rewards.

"SCALE" became the best brand in the Office supplies nomination, having received the next confirmation of recognition of consumers and having appeared in the company of the largest players of the Russian commodity market and services.
- The secret of success is simple: we very much love our product, we do it with soul and care of our client. And among them, as the smallest – children, and professionals whose cloths will live for centuries, – noted in JSC Gamma

Alexey Rakushin, the director of LLC Belaya Manufaktura (UMKA brand) tells:
- I started the career as the teacher of chemistry at high school. And, probably, fate so was that creation of household chemicals for children became my calling. Today I produce household chemicals and cosmetics for children including for the children and grandsons. And I very much want to tell all parents: the most important that it is necessary to give to the children is a love. Parental love will allow them to lay the foundation of the future happy life. And the UMKA brand will undertake all your house efforts. Thank you for trust to our products!

According to consumers, Sialor received an award. Territorial manager of the production pharmaceutical company Renewal Artem Marinchenko:
- Receiving so high award means that we managed to correspond to inquiries of our consumers. The award not only pleases us, but also motivates on creation of new quality medicines. Thank you, our dear buyers, I wish all good health!

CEO of "Tekhnolyuks" (Filipok brand) Zhanna Taratova:
- We began with import of goods, and then understood that the consumer needs also the Russian goods with unique properties. Where Russian winter there and Russian valenoks! And the name "Filipok" appeared thanks to the story of Leo Tolstoy of the same name about the boy who very much wanted to study at school and was not frightened to go there on a frost. I am mother having many children and I know that children like to walk long on the street, but, of course, it is important to them not to freeze. And we made the warmest Russian Filipok valenoks for winter.

In the Family Informative Space nomination vast majority of respondents called Moskvarium – the largest oceanarium in Russia located at ENEA.
- We thank all who for us voted on an award. To receive such award for all our team is a pride and honor. And also confirmation of quality of our work, - told to direct the center of oceanography and sea biology "Moskvarium" Irina Meyntser.

In the Children's On-stage Performance Group nomination (Moscow and the Moscow region) the creative center of Angelina Shkarupina "Brightly" became the best
- First of all is "bright" - it is family. For our children Brightly - it is the second house, - Angelina Shkarupina told.
According to Angelina, presently, parents are less and less ambitious rather creative future of the children. And children, on the contrary, want to have more creativity in the life.
- If 15-20 years ago parents appealed to me to carry away the child in dances, then now, on the contrary, to me children with a request come to influence parents. Teenagers ask to convince parents - to resolve to choose a creative profession. Creativity opens ability to think on a substantial scale and creatively in people. And it needs to be understood and always to support in the child. I infinitely rejoice to the fact that in such parents "Brightly" come. Extraordinary, keen and understanding that for creative people - the future! If all of us get stuck in figures, computers and finance, then the mankind will cease to exist. There will be only heartless robots. And if also people who were born under a creative star are engaged in it, then in general there will come mankind crash. Creativity is dividends and an investment in the future of children, family and our country! Only the elected parents understand it. Also unites such family "Brightly"!

Awards ceremony "Brand No. 1 in Russia" is not only an award, but also a music holiday which unites actors, winners and the audience in uniform emotional space. It shows that music is capable to inspire, please and pull together people, and is one of the most important arts in our life.

You watch the Kremlin gala concert during which celebrated winners of the National competition of the best producers of goods and services BRAND No. of 1 V of RUSSIA on January 7, 2024 on the TV Center channel.