InterCHARM 2016 is inspiration of the professional of beauty

The full program of the largest exhibition of perfumery and cosmetics well-known for the whole world for InterCHARM is published – the exhibition will open the doors for professionals of beautiful business for 4 days since October 26 and in Crocus Expo (Moscow).
Tickets for an exhibition are available on www.intercharm.ru at a discount!

Thousands of experts from dozens of the countries of the world, annually are in expectation of so significant event for all industry of beauty. The InterCHARM exhibition shows all color of professional knowledge, running for the years ahead, reflecting in the exposition and the professional program future trends, the new ideas for business development, enormous experience which share both domestic, and foreign masters of the industry.

This fall for the first time professionals of the beautiful world will be able to appreciate the presented products and services from the companies from 35 countries of the world: Austria, Bahrain, Belarus, Belgium, Bulgaria, Germany, Greece, Hong Kong, Egypt, Israel, India, Jordan, Spain, Italy, Kazakhstan, Cyprus, China, Latvia, Morocco, United Arab Emirates, Pakistan, Peru, Poland, Russia, Serbia, Singapore, United States of America, Thailand, Taiwan, Turkey, Ukraine, France, Czech Republic, South Korea, Japan.


The legendary InterCHARM exhibition is the real 4-day kaleidoscope of professional opening in all segments of beauty: cosmetics on face care and a body, anti-age, medical, men's, children's, natural and organic, perfumery, niche perfumery, the nursery, aromas for the house, decorative cosmetics, skin care product, personal hygiene, hardware cosmetology, mesothreads, injections, peelings, parapharmaceutics, cosmeceuticals, a nutritsevtika, dietary supplements and vitamins, all for manicure, a pedicure, modeling and design of nails, hair extension, means for coloring, care of hair, a permanent make-up, piercing, products for sunbeds, means and consumables for depilation, a trikhologiya, a podologiya, an aromatherapy, design of eyebrows, eyelash extension, professional accessories, professional tools and clothes, the equipment and furniture for salons and studios of beauty, hairdressing salons, clinics and Spa.

Being in epicenter of numerous events of an exhibition, each professional will be able to find the interesting action for himself, one of the most large-scale institutes of professional knowledge in the world is presented only here – it is reflected within the parallel program of an exhibition.

Especially for the experts working in the permanent make-up direction there will take place the Competition of permanent make-up artists in which they will be able to show the professional vision in creation of images taking into account stylistics of the client.
The satellite symposium of "Trikhologiya for cosmetologists" will disclose practical aspects of a medical trikhologiya, namely: a condition of hair at hormonal frustration, the trikhologichesky help at autoimmune diseases, diagnostics methods in practice of the trichologist and many other things. In the program of an action issues of improvement of microcirculation of a hairy part of the head, nutritsionalny aspects of autoimmune diseases, actions of the trichologist and the endocrinologist, a trikhoskopiya, a medical permanent make-up will be discussed at alopetion and other.

On the platform there will take place also the open conference for experts of a permanent make-up "Confidential technologies: to catch imperceptible" divided into three thematic blocks: scientific medicine, block of the stylist, practician's block. The conference is filled not only theoretical knowledge, but also practical actions with the assistance of a large number of masters of the international class.

The selection championship on ARAVIA Professional SPA sugaring will become one of the most interesting actions for professionals. Specialists in one of the most popular saloon services – sugar depilation – will show the skill in several nominations and will fight for the first prize. The cup, valuable presents and also the permit in the final of the international championship 2017 in St. Petersburg will become an award.

For separate category of professionals of beautiful business there will pass the congress "Current Problems of a Podologiya". Within the congress experts of nail service, the practicing experts, doctors and chiropodists will discuss trends of development and modern opportunities of a hardware pedicure and also will tell about how to solve the most difficult and often found problems of clients of a pedicure office. Within the action a number of eminent experts will act.

Until all representatives of professional community are puzzled with studying of the new knowledge gained during visit of actions, admirers can become witnesses of one of the hottest premieres of fall "Fight of star stylists". On the main stage visitors of an exhibition will be able to see unique technicians, bright images and also the best of the best top stylists who set new trends to future season of beauty. Nadezhda Borisova (hair-stylist), Andrey Loos (the makeup artist, the hairdresser, the stylist), Koffka the cat will be involved in fight (top byyuti - the blogger). An entrance on an action free.


The Independent Superiority of hairdressers and Stylists of Russia where 2 world champions – Sergey Zverev against Dmitry Toptun – under observation of the charming TV host Nellie Yermolaeva face to face will battle will become a bright event of the parallel program of an exhibition.

To study, to study and to study once again – such motto should be used, visiting already become a traditional action "School of nail service". In the program of an action it will be a question of multitrends, analysis of the most popular mistakes and an integrated approach of studying of the latest materials for the neyl-industry. Within two days "School" will become education epicenter for professionals from the whole country.

Specialists in one of the most demanded directions in the industry of beauty and to restoration of eyebrows – will show the skill in the 3-day B.E Brow Expert Championship for brow-masters, masters in a mikrobleyding and restoration of eyebrows. Winners are waited by valuable prizes and gifts, but the cup and an opportunity to show the ability and talent to eminent masters, and judges invited in star structure will become the main award. All participants of this action will become a part of an exclusive event which never was earlier!

The special program "Step by Step to Own Cosmetic Brand" which will pass within the RPKA International Scientific and practical conference "The cosmetic industry will please the beginning businessmen and experienced experts in the field of perfumery and cosmetic production: prospection". About all steps of creation of business, beginning from idea search, to effective methods of sales leading experts of the Russian and international perfumery and cosmetic companies will tell.

All practicing cosmetologists, dermatologists, experts of esthetic medicine, persons interested to learn about innovations in the field of prevention and treatment of an acne and rozatse by all means need to visit a symposium "Dermatology for cosmetologists".

InterCHARM opens every year new talents and this year not an exception. 55 contestants within the championship on a hardware pedicure of FOOTPROFI will fight for a cup of "The best master in a hardware pedicure of 2016". The action is considered the most prestigious competition in a hardware pedicure in Russia and the CIS countries, attracting to it more and more participants and eminent judges.

The master class of Alexander Kuvvatov and the leading teachers of Constant Delight will become pleasant addition of visit of InterCHARM. On the stage 6 images with in advance executed technicians of coloring will be shown. Here visitors will be able to see how each concrete color turns out on dyes and also about schemes of drawing every image.

Creativity without borders, nuances of modern fashion, secrets of the latest technologies. As always, in the hairdresser's art Championship of Russia, to decorative cosmetics, modeling and design of nails where within one day the best Russian masters from all corners of our country, will show the image of modern fashion, acting in 33 competitive nominations.

Within two days on the InterCHARM 2016 platform there will undergo the unique business event, perhaps, the most anticipated business of the prime minister of this season – Retail Connect Summit – a unique complex of mechanisms for the organization of wholesale deliveries and purchases between producers and retail chain stores. The summit includes a conference part with information, most relevant for business. Among speakers there are representatives of Euromonitor International, Depot WPF, CARLIN Creative Trend Bureau, Ipsos Comcon, Nielsen, GfK Rus and many other eminent experts.

Keeping up to date, the main perfumery and cosmetic exhibition of all Eastern Europe will open for visitors the new action devoted to exclusively barbersky business and everything that Russian Barber Day is connected with it. The best brands of men's cosmetics, the best tools to learn the latest news of the market and many other things.

Relevant for representatives of saloon business will become "The All-Russian Convention of beauty shops". Despite global economic instability, present conditions are very favorable for saloon business because today we observe the birth of new opportunities about which the speech within the convention will go. The action is divided into several sections: plenum, finance, shots, service, client and also premiere of a konventeatr.

The variety of professional actions will impress even the most inveterate skeptic. It will be a question of advantages of the combined therapy on a satellite action of the Soling company with numerous master classes in correction of lips, a gravitational ptoz of the lower third of the person, the combined correction involutional changes of submental area of a neck.

If you write about natural cosmetics, want to get to the bottom, to sort everything on stones, then a round table "Natural cosmetics: myths and reality" it is worthy your attention. The laconic discussion will open eyes on the fact that byyutibloger need to know about this trend cosmetic direction.

So large-scale parallel program of an exhibition covering all segments of beauty allows professionals to plunge really into the atmosphere of the profession, to perfect the abilities, to acquire new knowledge and also to get that feeling of inspiration which is so hard audible today.


InterCHARM 2016 is a kaleidoscope of professional events and grandiose opening within 4 days!

Prior to a meeting on October 26-29 in "Crocus Expo" (Moscow) where again the professional community of beautiful business from around the world will gather! Tickets on the website www.intercharm.ru