InterCHARM 2016: territory of world beauty!

The legendary InterCHARM exhibition (on October 26-29, 2016, Crocus Expo) – the largest in Russia, the CIS and Eastern Europe an exhibition of perfumery and cosmetics – for the 23rd time collected on one platform of leaders of the market and the new companies, presenting thousands of new products and services to thousands of experts and admirers of the industry of beauty.

MORE THAN 980 PARTICIPANTS FROM 36 COUNTRIES

The legendary InterCHARM exhibition is the real 4-day kaleidoscope of professional opening at 1020 stands where more than 980 participating companies from 36 countries were located: Austria, Bahrain, Belarus, Belgium, Bulgaria, Germany, Greece, Hong Kong, Egypt, Israel, India, Jordan, Spain, Italy, Kazakhstan, Cyprus, China, Latvia, Morocco, Moldova, United Arab Emirates, Pakistan, Peru, Poland, Russia, Serbia, Singapore, United States of America, Thailand, Taiwan, Turkey, Ukraine, France, Czech Republic, South Korea, Japan.
The autumn InterCHARM exhibition represents products and services of 4 largest segments of the industry of beauty in the main exposition, and in 11 special sections opens novelties of narrower directions.

Main exposition:
• Perfumery and cosmetics
• Hairdresser's business
• Nail service
• Salons and institutes of beauty: Cosmetology, the equipment, tools and services for beauty shops, SPA

Special sections:
• Green Valley: Natural and organic cosmetics
• Farma+Beauty: Beauty and health
• La Niche: Niche perfumery
• FormulAction: Raw materials and ingredients
• InterCHARMpack: Packing and label
• InterCHARMhome: Cosmetics for the house
• InterCHARMaroma: Fragrant house
• InterCHARM-Vizazh
• Pavilion of the Russian producers
• National pavilions
• Garderobe: Salon of jewelry and fashionable accessories



ALL NOVELTIES OF THIS YEAR AND TRENDS OF THE FUTURE – HERE

The impressive exposition of an exhibition conveniently was located at two levels of the Crocus Expo Pavilion 3: at the first level stands are integrated under the general subjects "Perfumery and cosmetics" and "Salon and institute of beauty", at the third level – "Hairdresser's Business" and "Nail Service". Between levels, as well as last year, the food court where participants and visitors of an exhibition can continue business communication directly within the exhibition conveniently was located. Such division into subjects allows guests of an exhibition with a concrete profile completely to devote the stay at it to the interests, having plunged into the atmosphere of this or that hall where the rich palette of the participating companies is collected.

NYX Professional Makeup offers incredibly a wide range of products for a make-up that everyone in whom there lives the makeup artist, could choose that only shade and texture which are necessary for it. Last novelties: a pencil for creation of effect to an ombra on lips of Ombre Lip Duo, gel lipstick for lips of Plush Gel and many other things.
The international training center on manicure of "Viktori" shows at the stand a unique novelty – varnish-spray for Nail Spray nails from the China Glaze brand. Byyuti-bloggers and editors of the well-known editions already managed to estimate it.
The moistening Bio-argan Hydrating Mask/lakme mask from 100% organic oil argon, is presented at the stand of the Hitek-Group company.

The ArtCosmetic company will please the clients with MyHennas novelty – henna of 4 shades for modeling of eyebrows.
On InterCHARM ARAVIA Professional novelties – the leading Russian producer of professional cosmetics for a SPA sugaring are presented, to correction of a figure, a parafinoterapiya and care of face skin and bodies.

UNCOUNTABLE KNOWLEDGE FOR PROFESSIONALS

The known feature of InterCHARM is the richest program of an exhibition where each professional can find the interesting action. In the present program – absolute prime ministers of InterCHARM!

So, within two days on the InterCHARM 2016 platform there will undergo the unique business event, perhaps, the most anticipated business of the prime minister of this season – Retail Connect Summit – a unique complex of mechanisms for the organization of wholesale deliveries and purchases between producers and retail chain stores. The summit includes a conference part with information, most relevant for business. Among speakers there are representatives of Euromonitor International, Depot WPF, CARLIN Creative Trend Bureau, Ipsos Comcon, Nielsen, GfK Rus and many other eminent experts.

Specialists in one of the most demanded directions in the industry of beauty will show the skill in the 3-day B.E Brow Expert Championship for brow-masters, masters in a mikrobleyding and restoration of eyebrows. Winners are waited by valuable prizes and gifts, but the cup and an opportunity to show the ability and talent to eminent masters, and judges invited in star structure will become the main award. All participants of this action will become a part of an exclusive event which never was earlier!

Keeping up to date, the main perfumery and cosmetic exhibition of the country for the first time hosts the new action devoted to barbersky business and everything that is connected with it, Russian Barber Day is brands of men's cosmetics, tools, the latest news of the market and many other things here.

The selection championship on ARAVIA Professional SPA sugaring will become one of the most interesting actions for professionals. Specialists in sugar depilation will show the skill in several nominations and will fight for the first prize. The permit to the Final of the international championship which will take place in 2017 in St. Petersburg will become the main award.

The special program "Step by Step to Own Cosmetic Brand" where leading experts and experts of the Russian and international perfumery and cosmetic companies act as speakers will slightly open a veil of business technologies of creation of own cosmetic brands. Only concrete examples and in advance planned steps: where to take the idea, legislative bases, maintenance, advertizing, sales, longevity secrets. Organizers of the program: Russian perfumery and cosmetic association and InterCHARM (Russia Reed Exhibitions company).


Until all representatives of professional community are puzzled with studying of the new knowledge gained during visit of actions, admirers can become witnesses of one more hot premiere of an exhibition – "Fights of Star Stylists". On the main stage visitors of an exhibition will see unique technicians, bright images and also the best of the best top stylists who set new trends to future season of beauty. Nadezhda Borisova (hair-stylist), Andrey Loos (the makeup artist, the hairdresser, the stylist), Koffka the cat (top byyuti - the blogger), Mark Kauffman (the selebriti-stylist, the byyuti-blogger) will be involved in fight.

The Independent Superiority of hairdressers and Stylists of Russia where 2 world champions – Sergey Zverev against Dmitry Toptun face to face will battle will become a bright event of the parallel program of an exhibition – Dmitry will prepare contestants for "battle", and Sergey will estimate them under observation of the charming TV host Nellie Yermolaeva.
55 contestants within the championship on a hardware pedicure of FOOTPROFI will fight for a cup of "The best master in a hardware pedicure of 2016" on InterCHARM. According to organizers, the action is considered the most prestigious competition in a hardware pedicure in Russia and the CIS countries.

The highly specialized congress "Current Problems of a Podologiya" is planned for InterCHARM. In its framework experts of nail service, chiropodists and other practicing experts will discuss trends of development and modern opportunities of a hardware pedicure and also will tell about how to solve the most difficult and often found problems of clients of a pedicure office.

Round table "Natural cosmetics: myths and reality", certainly, it is worthy attention of byyuti-bloggers as on it the speech that the truth, and that the myth in this trend cosmetic direction will go.

To learn in details about how in the conditions of economic instability behaves saloon revoditel and owners of salons, studios of beauty and clinics will be able on the All-Russian Convention of beauty shops. Within the convention there pass the sections "Plenum", "Shots", "Service", "Client" opening the most applicable methods in the current time on strengthening of the positions in the market of beauty.

On the platform of an exhibition will pass become traditional for InterCHARM "School of Nail Service" where the leading representatives of the industry tell about global trends, revolutionary novelties, means and tools for a long time.
Alexander Kuvvatov's master class & Constant delight during which the famous master on 6 images will show how each concrete color turns out will become another action on the main stage of a legendary exhibition, here stylists and hairdressers learn about schemes of drawing every image.

Practical aspects of a medical trikhologiya reveal on a satellite symposium of "Trikhologiya for cosmetologists". In the program: improvement of microcirculation of a hairy part of the head, interaction of the trichologist and endocrinologist, a trikhoskopiya, a medical permanent make-up at alopetion and many other things. The action will bring together the practicing cosmetologists, dermatologists, trichologists, endocrinologists, experts of esthetic medicine from the whole country.
On a symposium "The dermatology for cosmetologists" will be a question of innovations in the field of prevention and treatment of an acne and a rozatse. The program opens the most vital issues, answering them with the practical recommendations of the leading professionals.

The seminar "The certified natural cosmetics from Europe will help to learn more about legislative aspects. New products in the market of Russia". The seminar is held by the Arnebiya company – the participant of "the Green Valley" of InterCHARM.
For experts of a permanent make-up there will take place the conference "Confidential technologies: to catch imperceptible". The action is divided into blocks: scientific medicine, stylist, practice, debatable part.

Will finish the unprecedented program of the autumn Championship of Russia exhibition for hairdresser's art, decorative cosmetics, modeling and design of nails where the best Russian masters from all corners of the country who underwent selection at regional competitions will show the vision of modern fashion, acting in 33 competitive nominations.

SPECIAL OFFERS AND TECHNOLOGIES – IT IS EXCLUSIVE FOR VISITORS

And again, as well as every fall since 1994, InterCHARM for 4 days slightly opens a veil of premieres of the perfumery and cosmetic industry, being one of the most large-scale profile projects of the world. Statistically, about 80% of all contracts of the industry are signed on the InterCHARM platform which by right is considered the obligatory place of meetings of professionals and fans of beauty.

The InterCHARM exhibition in a row supports already several years an environmental friendliness trend. Since launch of the special section "Green Valley" she significantly grew up in the sizes and the bio-trend left out of limits of this allocated exhibition section for a long time. Already several years all visitors of the InterCHARM exhibition win a contract sets for visit in biodegradable packages which do not harm planet ecology.

Coming to InterCHARM, you become not only the judge of beauty, but also possess special conditions for purchase, at an exhibition there are always discounts and actions, and it is possible to get acquainted with them in the catalog of discounts.

Also do not forget to download the INTERCHARM mobile application is your personal assistant at an exhibition. Thanks to it you will be able to spend most productively the day among hundreds of the companies of an exposition. The free application is available to smartphones and tablet computers in AppStore and GooglePlay.

For all admirers of the InterCHARM exhibition this year prepared an exclusive collection of image souvenirs which can be got only during the exhibition!

InterCHARM 2016 is the leading project of the industry of beauty in Russia, the CIS, Central and Eastern Europe.


BE WHERE TRENDS!

Operating time of an exhibition:
On October 26, 27 and 28 – from 10:00 till 19:00
On October 29 – from 10:00 till 18:00 (on Saturday the cash desk is open till 16:00).
Detailed online catalog and program of an exhibition: www.intercharm.ru

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REFERENCE

InterCHARM – the largest in Russia, the perfumery and cosmetic exhibition – annually in Moscow shows to the CIS, Central and Eastern Europe the last developments of well-known and absolutely new Russian and foreign producers and distributors of perfumery and cosmetics, tools and the equipment for cosmetology, esthetic medicine, hairdresser's business, a vizazh, nail service, massage and also technology for saloon business, ingredients and packing for cosmetic products. Within 4 days of InterCHARM future trends of the industry of beauty – a basis of the trade range, offers of beauty shops and professionals of the industry for the next year are born. The rich exposition presented at more than 900 stands allows to solve any problems of beautiful business, to hold negotiations on deliveries and to define new trajectories of development of business. Within the unique InterCHARM program thousands of professionals develop the skills, open the latest trends and share experience in the atmosphere of 100% of beauty. Hi-tech instruments of online communications between participants and visitors of an exhibition allow to strengthen operating and to open the new business relations during the whole year.

Organizer of an exhibition: the Reed Exhibitions company, the world leader in organization of events, the organizer of exhibition and congress projects in 43 sectors of economy in 30 countries. On different continents the company will organize 16 actions of the beauty-industry, the majority of which are leading: in-cosmetics, InterCHARM, PCHi and others. Reed Exhibitions is a part of RELX Group plc conducting the supplier of information for professional communities in the most different industries.