INTERCHARM professional 2016 program: not to cling to old trends, and to create new!

Repeatedly you, being a professional in the area, asked a simple question where and how it is possible to fill up the knowledge base and to put the got experience into practice, truly? The INTERCHARM professional 2016 exhibition (on April 14-16, Crocus Expo) is the answer to this question. Keeping up to date, feeling a rhythm of development of the byyuti-industry, the exhibition does not cease to surprise visitors with new professional actions from year to year, giving answers to all questions of the industry of beauty within one professional space which every spring is INTERCHARM professional.

Interestingly? Then why not to acquire tickets for the main exhibition of spring at the prices of last year – only till March 14! The action follows only this link>>>

When personal care becomes an integral part of your life, than daily hobby, you without noticing that become an ambassador of the industry wishing the increasing knowledge. And in this situation you are in search of the most significant professional actions for you. Organizers of the INTERCHARM professional exhibition prepared series of the actions which are worth it that to include them in the professional calendar. Main days of spring: April 14-16.




Professional finds and novelties of spring

New realities of the market dictate new rules of the game, not each player of "beautiful" business manages "to catch a wave" in this hard time. How to make so that not to appear on the edge of an abyss and to depart from dangerous line of ruin, in too time to increase income and the customer base day after day. Especially for heads of beauty shops and masters not of persons interested to be left in the basket of the professional industry, there will take place Dmitry Vasheshnikov's training "Beauty shops in crisis".

Why this action should be included in the professional calendar?

You learn whether crisis is so ruthless and where to look for opportunities for break how not to cease to sink and to begin to row in the right direction what purpose and a mission that concerns the head and than lives team whether all of you exhausted the values and how to increase forces.
The program of the INTERCHARM professional exhibition cannot avoid a basic segment of the domestic byyuti-industry - saloon business. On Alexander Kuvvatov's master class "Modern saloon hairstyles and colourings from the AKCIOMA system" will tell visitors about new trends coloring of hair. Will show and will tell how to create the ultra-fashionable color directions that now is very relevant trend. Three saloon hairstyles on hair, long, short and average on length, will be shown, combining the dynamics of the creative direction convicted in a classical saloon form, allowing the client to lower time for daily laying. And time, as we know, is the main currency in beat of the megalopolis.


The action will be interesting not only to professionals, but also students of professional higher education institutions.

The identity as it is fashionable to call it "counter" now, is to the main criteria for development of modern business. In what difference of your offer from competitive, this question torments most of representatives business of community today. How to create the individual recipe, to present an exclusive and to work in a wide price niche, satisfying any demand of the client? At first sight, it seems a fantasy that it is so just possible to appear in a step from Klondike, but only not for organizers of the INTERCHARM professional exhibition. Within the exhibition will complete the author's educational course "Prescription Bio — Cosmeceuticals ®\".

Within an educational course you will create your ideal face, body and hair cream – personal cosmetic most of which fully will be able to satisfy all individual needs of the person. It will be really exclusive product according to the contents! The course is developed for owners of the brands and experts working in beauty industries which feel modern trends and look for options of creation of individual cosmetics for each client and rendering really exclusive services with optimum expenses.

The course includes theoretical and practical parts, and following the results participants will receive certificates.

The healthy lifestyle of the person — a trend of the 21st century and from here follows a question and whether you have a personal passport of health? Unusual question, isn't it? On this question there is also an answer that it "the personal passport of health" and where to receive it, will be opened at the Festival of beauty and health of TOPSPADAYS. The festival is focused on promoting of new trends and directions with the most practical applicability. What does it mean? Participants of a festival will seize a core of useful knowledge which will support them throughout all life.




New questions of the main thing

The INTERCHARM professional program traditionally includes already recommended actions. One of such is the International Congress on an applied esthetics where within two days the main subjects of an applied esthetics will be touched. So, the first day of the Congress will pass under the auspices of modern opportunities of anti-aging cosmetology with numerous professional sections, leaving a reserve for a subject of the second day: "Opportunities anti-eydzh medicine in practice of the cosmetologist". The invited domestic experts will act as moderators of sections.

Now "beautiful" business – small and average, are forced to work in new conditions of the market. Decline in demand forces to change a vector of development of business and salons in particular, forces to reconsider all mechanisms of business processes in the company. And wrong will hope that at present to us there will be enough "renovation" without mentioning large mechanisms of structure of the enterprise. If you are not afraid of such words as audit, planning, consolidation, a problem, then the Management of Beauty Shops conference is intended for you.


And what you know about hairdresser's art, decorative cosmetics, to modeling and design of nails? If you did not find the answer to this question, then it is a high time to see with own eyes master classes and gala displays from the leading foreign and Russian stylists representing spring novelties of the known world brands. There is a question where to go? The answer is simple - INTERCHARM professional 2016 within which there will take place the hairdresser's art Championship of Moscow, to decorative cosmetics, modeling and design of nails which is a selection stage of the Championship of Russia 2016. In the coming to the end day of an exhibition on the main stage creativity which has no borders will reign. Contestants will slightly open a veil of secrets and secrets of the latest technologies.

What forces your heart to fight more often? Beautiful manicure can do it? What is cut behind all components of the neyl-industry, it will be possible to learn at "School of nail service" within the INTERCHARM professional 2016 exhibition. An integrated approach to studying of the latest materials, innovative technologies, an esthetics and secrets of skill of the neyl-industry. Within two days "The school of nail service" will become epicenter of education not only for true admirers, but also for professionals.


The culmination of this spring - the moment when all professionals of beauty gather in one place - on INTERCHARM professional. Where how not here to meet old friends, colleagues and new partners. More than 400 companies of the representing 2500 brands will gather this spring under the auspices of the word "professional" that in symbiosis with the INTERCHARM brand creates an impulse for development of professionals of the byyuti-industry not only Russia, but also all CIS.

Registration of visitors of an exhibition here>>>

Catalog of participants, full program and additional information on an exhibition here>>>