INTERCHARM Professional 2017: the spring and beauty come together!

On April 20-22 in Moscow in Crocus Expo one of the main events of this spring – the largest in Russia and the CIS a specialized exhibition for professionals of the industry of beauty and saloon business of INTERCHARM Professional 2017 took place. The number of visits of an exhibition within three days made more than 53,000, about 40,000 unique professional visitors could estimate new developments and innovations, to exchange the ideas for development of business and skill and also to participate in various actions and to look at a set of useful and fascinating master classes.

#ВЕСНАЭТОИНТЕРШАРМ

• 502 participating companies from 20 countries (for the first time at an exhibition: Cyprus, Finland, Norway, Brazil, Singapore and Republic of South Africa);
• Every tenth stand – the foreign company;
• 197 companies did not participate in an exhibition earlier;
• Novelties at every second stand;
• More than 53,000 visits within three days of work of an exhibition, 39,678 unique professional visitors;
• 12 special events of a highly topical parallel business program;
• The boundless number of master classes and presentations at stands of participants;
• Hundreds of international experts, representatives of brands, selebrit and bloggers.

INTERCHARM Professional – the largest in Russia and the CIS a specialized exhibition for professionals of the industry of beauty and saloon business. The action combines an exposition from the Russian and foreign developments in the field of professional cosmetics and cosmetology, nail service, hairdresser's art, a vizazh, dermatology, esthetic medicine, a trikhologiya, a podologiya and a permanent make-up; and the program of professional actions – practical conferences, symposiums, master classes and the championships.


PRIME MINISTERS OF THE SEASON SPRING-SUMMER 2017

Annually in April INTERCHARM Professional becomes the main center of premieres and space of professional dialogue between producers, distributors, owners of business and specialists of the industry.
For three days of work of an exhibition visitors got acquainted with the latest trends and new products at stands more than 500 companies, about 200 of which were not presented at a spring exhibition earlier. Among them there is Evrokos Holding, Express-Kosmetologiya, Hair Expert, Medicalaser, Elsa Professional, Global Fashion, Beverly Hills Formula, "Academy of the Aesthetics", "Lyne", "Boson", eCrystal, Medical Time, Nanophyto, Nails Esthetic, Reconvel, Time To Grow, Clapmark, Raganella Princess, Visage Cosmetics, "the Arbat the Lab" Is old, OPS! and many others.

At the same time many companies already for many years are permanent participants of INTERCHARM professional, including the main leaders of the market: ICG, Nichole, Martinex, "Rhana Corporation", "Valleks M", Sportmedimport, Phitogen, EGIA, Sesderma, NMTC, KLAPP Cosmetics, Maruga, Doctor Filler, Mesopharm, ARAVIA Professional, Janssen Cosmetics, DMK, Holy Land, Mélisse, Manly PRO, Roubloff, Magruss, De Klie, "Art Vizazh", Alex Beauty Concept, EMI, TNL Professional, Olekhaus, Planet Nails, Nano Professional, KAPOUS, Brarus Cosmetics, Ginko, Trilogic and others.

Yulia Trifonova, PR-manager "BRARUS-Kosmetiks": "Our company – the permanent participant of the INTERCHARM exhibitions, we are permanent exhibitors of both a spring, and autumn exhibition in Moscow and also a young exhibition in St. Petersburg, always we take big stands. We consider that presence at the largest exhibition of professional cosmetics is not only major component of image of the stable company, but also a fine opportunity to attract new clients, especially from regions to tell about novelties to masters who are with us long ago, to meet partners and to learn about the latest news of the industry. It should be noted that INTERCHARM are always perfectly organized, so, that it is convenient and interesting to visitors to attend this exhibition, and to the participating companies – comfortably to take part in it".

It is remarkable that every tenth stand at an April exhibition is a foreign company which all together presented 20 countries. In Moscow in the spring never before acted: Cyprus, Finland, Norway, Brazil, Singapore and Republic of South Africa.


Anna Dycheva-Smirnova, the CEO of Reed Exhibitions – the company organizer of the international INTERCHARM exhibitions in Russia: "The Russian audience is very desired for foreign brands for a long time, legends of beauty and generosity of Russians when business concerns creation of an image go begging. The share of the income of the average Russian spent for cosmetic products surpasses the average world indicators (and, much in comparison with the same Europe), adds an economic component to this interest. Besides, in quantitative expression in our country huge consumer audience. As for attention directly to the project, once you note that both INTERCHARM in Moscow – both spring, and autumn, – and even ours, apparently, regional in St. Petersburg, endure growth of foreign participation. The world economy recovered from recession and returned to development, and our exhibitions – in fact the only correct portal for entry into the market".


KEY NOVELTIES OF SPRING – ALWAYS ON INTERCHARM PROFESSIONAL

At stands of the participating companies professionals and admirers of the industry of beauty from the different countries could estimate the last novelties of the industry and communicate to suppliers of already fallen in love means and technologies.

The SIBRIZ company presented at an exhibition the new product – 3W of Clinic Premium Placenta. According to creators, placentary cosmetics is suitable for women of any age, but optimum age for its application the age of 40 years when in skin production of collagen and elastin is reduced is considered. This product possesses antioxidant and immunostimulating with properties, is capable to block free radicals that leads to delay of processes of aging.

Novelty of the DMK-R stand – exclusive distributor of the DMK, DMKC and Mattioli Engineering brands in Russia and the CIS countries – A2Z cream. It is multipurpose day cream which effect begins with protection against photoageing and injury of skin against UVA and UVB of sunshine by means of factor SPF 30. Cream is sated with a pigment and nutrients at the expense of what alignment of tone and small wrinkles is reached, and shortcomings of skin become less noticeable. Cream is available in three shades suitable all-type skin.

The center of a permanent make-up ULTRA – the distributor in the territory of the Russian Federation of the brands Swiss Color, Aqua & Velvet, Li Pigments, MLW Intermed, Goochi, Aqua, Li Pigments – on INTERCHARM Professional presented pigments for a permanent make-up and a mikrobleyding of Aqua. Representatives of the company are sure - it is the best pigments for eyebrows, predictable, balanced, not passing into adverse shades.

The IGRO company with 15 years' experience of deliveries to beauty shops, cosmetology offices, shops, sunbeds and hairdressing salons, showed to professionals from the whole country wax in the cartridge "DEPILFLAX Zoloto" – the universal wax suitable for all types of hair and skin. According to the producer, it qualitatively deletes both a fine "pushkovy" hair, and rigid, at the same time possesses a pleasant honey shade. As at wax the good sticking ability, depilation passes comfortably and quickly. The universal formula of wax from pine pitches without dyes actively nourishes and moistens skin.

The official distributor of the Hand&Nail Harmony company in the territory of Russia, Belarus and Kazakhstan – MIRANDA BEAUTY – during the exhibition presented the professional gel polish of a premium class for nails of Gelish Soak Off developed in Japan, and which is nowadays manufactured in the USA. The whole team of chemists, technologists and designers led by Danny Haile – the founder of the Hand & Nail Harmony company took part in development of this product. Having unique properties, Gelish became brand No. 1 in the USA and quickly gains popularity in Russia and the CIS.

The KWC company presented the collagen of KWC of the same name – unique dietary supplement from Japan. The product deeply moisturizes the skin and increases its elasticity, regenerates fabrics, slows down processes of aging strengthens cartilaginous tissues and joints, improves a condition of nails and hair. Contains the live protein extracted from fish, includes 18 amino acids, starts the mechanism of production of own collagen and natural rejuvenation of skin.

Representatives of the Result Cosmetics company three days of an exhibition acquainted guests with the novelty – indelible hair conditioner of the FOUR-C NUTRYSYSTEM line. It was developed especially for the hair which were injured and overdried because of chemical procedures. Its active Amazonian components such as oil a kupuasa, oil of a Brazil nut, coconut oil and extract of coffee, is unique moisten hair, but also, protect them from negative impact of hair dryers, rectifiers and also sunshine.

Novelty of this season of "M VALLEKS" – the exclusive distributor more than one and a half tens brands – the friable mineral Sunforgettable powder (SPF 50) recommended by Fund of Fight against Skin Cancer. Mineral powder, almost weightless, hardly notable on skin, provides the safe, not causing irritation, instant protection against UV rays of types A and B. Waterproof, almost transparent, in convenient compact packing with a brush batcher it is easily put and easily used during the day. It is recommended to application after a wide range of esthetic procedures – for instant and safe UF-protection of the injured skin.

Aleksandra Radontseva, commercial director of FACE nicobaggio: "This exhibition allows both to exhibitors, and visitors to achieve the desirable objectives and results: to come into contacts, to present new products, to find partners, etc. To us as young company in the INTERCHARM Professional market of the Russian Federation helped to define the final buyer and to make the fullest portrait of audience for forming of the correct marketing strategy; to understand supply and demand, consumer ability, to get acquainted with competitors".

KEY KNOWLEDGE FOR PROFESSIONALS

The exposition of the INTERCHARM Professional exhibition is traditionally supplemented by the professional program within which participants and guests of an action can get acquainted with the main trends and trends of development of the industry of beauty. The program includes practical conferences, symposiums, master classes and the championships, and this time entered it:
• The III International congress on a permanent make-up
• Symposium of "Trikhologiya for cosmetologists"
• The XX Anniversary international congress on an applied esthetics
• School of Nail Service
• The XVI Conference "Management of Beauty Shops"
• Symposium "Dermatology for cosmetologists"
• The III International competition in a permanent make-up of New Style
• The XX hairdresser's art Championship of Moscow, to decorative cosmetics, modeling and design of nails


At once two actions within INTERCHARM Professional 2017 were devoted to a permanent make-up: congress and competition. On April 20 there passed the III International congress on a permanent make-up on which subjects on new and popular technicians were touched. The leading international and Russian masters and experts from different schools made reports and shared the practices in a format of practical displays and author's master classes. On April 21 on the project site there took place the III International competition in a permanent make-up of New Style. "The permanent make-up of eyebrows in the mixed equipment" became a subject of a competition. Among tasks for contestants there was also a drawing of lips and a century a pencil.

Organizers of the XVI Conference "Management of Beauty Shops" are sure – each head has to find (or to create) points of support which will allow it to hold business in the set echelon. On April 20 and 21 at a conference the full analysis of problems and opportunities for successful work of the enterprise of the industry of beauty in modern conditions was carried out.

On April 20 on INTERCHARM professional 2017 there passed the specialized symposium of "Trikhologiya for cosmetologists". The holistic trikhologiya became the main subject of an action: nutritsionalny and hormonal correction, physical therapy and topichesky means.

Within two days – on April 20 and 21 – within the exhibition there passed the XX Anniversary international congress on an applied esthetics – the oldest professional forum of Russia in the cosmetic industry. In 20 years on its platform all historical way of world cosmetology was consistently presented, all relevant technologies, techniques, medicines are in details considered, experience of modern Russian and international schools of sciences is studied.
On April 21 within the spring exhibition the symposium "Dermatology for cosmetologists" also took place. This time on it discussed the cosmetology subject anti-age, in particular, questions of interrelation of aging of skin with aging of all organism, and correction of external age changes not only external cosmetology methods.

The anniversary XX Open hairdresser's art Championship of Moscow, to decorative cosmetics, modeling and design of nails which is a selection stage of the Championship of Russia 2017 became a bright event of the parallel program of an exhibition on April 22. On the main stage of INTERCHARM Professional master classes and gala displays from the leading foreign and Russian stylists who presented spring novelties of the known world brands went non-stop.

The master class from Londa Professional was presented by Natalya Germanova – the stylist of the company, the participant of Londa Creative Team, the World champion and Europe. Marina Fekolkina is the leading technologist and the accredited colourist of the Galser company represented innovative products of the ALFAPARF Milano trademark in the new PIGMENTs SHOW collection. The stylist of the Metzger company Roman Krestin told about the unique experience to work with tools of the MIZUKA trademark. The master class from Wella Professionals was held by the stylist of the company Dmitry Zhilin – the hairdresser-fashion designer of the international class, the winner of Trend Vision 2004, the winner of national award "Ovation" 2000.

In parallel with the business program of an exhibition – as always on INTERCHARM – hundreds of useful and fascinating master classes, seminars and presentations at stands of participants were available to visitors.


PLEASANT SURPRISES AND UNEXPECTED MEETINGS

The organizer of the project – the Reed Exhibitions company – does everything possible that visit of an exhibition was convenient and effective. The INTERCHARM mobile application – the free personal assistant at an exhibition is for this purpose created. Thanks to it guests can spend most productively the day, having planned the interesting route among hundreds of the companies of an exposition. The application is automatically updated before each exhibition, it is suitable for smartphones and tablet computers and is available in AppStore and GooglePlay.

Novelties always mention not only an exposition, but also the organization of the project - it is a special priority in work of the organizer. In this season each visitor of INTERCHARM Professional 2017 could use the updated guide to an exhibition which has a format of the full magazine guide not only on an exhibition now, but also on trends which it represents. The magazine is filled with the interesting and useful articles prepared by authors of such popular editions as: Marie Claire, Cosmopolitan, Shape, Woman's Day – and authoritative speakers of narrow specialization: Liveorganic, 1nep, "Practical dietology", Art Coiffure & Style, etc.

INTERCHARM professional annually brings together thousands of people, not indifferent to the world of beauty, among whom, of course, there are a lot of media persons, a selebrita and the real idols of the industry of beauty. This time visitors of an exhibition could see personally the famous masters among whom there were Ekaterina Miroshnichenko, Yulia Biley, Georgi Kot, Nico Baggio and many others. The many thousands audience of guests of an exhibition could see at stands of the favourite brands of star guests: Margarita Mitrofanova, Alyona Shishkova, Darya Pynzar and others.

Inessa Yasinovskaya, PR-manager of Phitogen: "The spring INTERCHARM professional exhibition – an event, important for Fitodzhen, in the world of beauty! For three April days the space of the exhibition center Crocus Expo becomes for us the main meeting place with distributors and favourite clients. This year the exhibition collected a huge number of visitors, every day was filled with interesting events, dialogues, news. Thanks to organizers of an exhibition – the Reed Exhibitions company – for the adjusted work on preparation and holding such large-scale action! Prior to a meeting in the fall!"

INTERCHARM – IS MORE, THAN THE EXHIBITION!

Organizers, partners and permanent participants of the INTERCHARM project already begin preparation for the next exhibitions, and the main and most anticipated action of the industry of beauty of Russia, the CIS, Central and Eastern Europe – autumn InterCHARM – in the calendar always costs to the first:
• InterCHARM: On October 25-28, 2017, Moscow, Crocus Expo
• INTERCHARM Professional St. Petersburg: On February 8-10, 2018, St. Petersburg, Expoforum
• INTERCHARM Professional: On April 25-27, 2018, Moscow, Crocus Expo
As well as always, INTERCHARM prepares a set of surprises, the display at the exhibition will present unique goods and the last developments of the known and young brands again, and the professional program will pleasantly surprise with the saturation and feature of actions, including numerous master classes and the presentations at stands of participants. INTERCHARM is more, than an exhibition!

REFERENCE

INTERCHARM Professional is the leading action of the industry of professional cosmetics and the equipment for beauty shops in Russia, the CIS and Eastern Europe. The exhibition takes place annually in the spring. Being the perfect place for start of a new product, search of partners, expansions of business and acquisition of knowledge, within three days of INTERCHARM Professional represents over 2500 brands from 48 countries within an exposition, about 16 business and professional actions of the program and reunites all experts of the industry. www.intercharm.ru/professional


The organizer of an exhibition – the Reed Exhibitions company, the world leader in the organization an action?, the organizer of exhibition and congress projects in 43 sectors of economy in 30 countries. On different continents the company will organize 16 actions of the beauty-industry, the majority of which are leading: in-cosmetics, InterCHARM, PCHi and others. Reed Exhibitions is a part of RELX Group PLC conducting the supplier of information for professional communities in the most different industries. www.reedexpo.ru