This week in Moscow there will pass INTERCHARM Professional

On April 25-27 in Moscow there takes place the XVII International exhibition of professional cosmetics and the equipment for beauty shops INTERCHARM Professional 2018 – perhaps, the most known Russian exhibition of the industry of beauty and saloon business.

The spring exhibition represents products and services of key segments of the market of beauty in the main exposition:

• Professional cosmetics
• Cosmetology
• Hairdresser's business
• Nail service
• Professional decorative cosmetics
• Equipment, furniture and accessories for salons and studios of beauty
• Equipment and medicines for a permanent make-up
• Sunbeds, suntan preparations
• Aromatherapy, Spa
• Salon of accessories Garderobe
Natural and organic cosmetics as one of the most quickly developing trends in Russia and the CIS countries already several seasons of INTERCHARM Professional is emitted in special section "Greene Korner: Natural cosmetics".

INTERCHARM Professional 2018

• 512 companies from 20 countries participate in a spring exhibition
• More than 2500 brands from 36 countries
• The foreign participating companies show on the platform the developments and novelties in beauty industry. Among them there are Belarus, Iran, Estonia (new!), Hong Kong, Brazil, Ghana (new!), Germany, Egypt (new!), Italy, China, South Korea, Latvia, Pakistan, Poland, USA, Malaysia (new!), Thailand, Uzbekistan, Ukraine.
• 17 companies perform with products of natural and organic cosmetics of the Russian and foreign producers within special section "Greene Korner: Natural cosmetics".
• The number of the companies which annually join INTERCHARM Professional grows: in 2018 182 new companies are debuted in the project
• Spring INTERCHARM Professional is 8 professional actions of the program, including season premieres: Congress "Combined Technologies of Aesthetic Medicine (CTAM)", Risks of Aesthetic Medicine Business laboratory and also Conference "Injection cosmetology: present and future".

New range of opportunities of cosmetology


The cosmetology is a constantly developing direction and INTERCHARM Professional instantly picks up these trends and trends. The latest techniques, developments and technologies are collected on one platform within participation in an exhibition and the professional program again.
The latest cosmetology allows to provide professional cosmetology care not only to fans of beauty, but also professionals of the byyuti-sphere. Helps not to miss the latest developments in beauty industry INTERCHARM Professional.
Among novelties at an exhibition: BeauCO is the independent low-frequency device for the person directed to treatment and prevention of LOR-diseases, improvement of a condition of skin available to use by the nonprofessional. The new device OxyCryo from a brand of medical Oxygen Ceuticals cosmetics depending on the set mode automatically mixes serums with pure oxygen, anion or ozone. The BIO-STAR brand will present compact analyzers of humidity of skin, devices for processing of skin around eyes, face skin, a decollete zone. The compact and available device on care of face skin Aurora allows to carry out by SN-016 an ultrasonic peeling and to eliminate the horny skin, uneven complexion, to reduce pigmentary spots, freckles.

High technologies on INTERCHARM Professional not only in portable devices and the equipment for difficult cosmetic procedures, but also scientific developments in itself.

So, the National center of genetic researches represents unique development – the cosmetology MyGenetics DNA test. Test results disclose information on moisture content and elasticity of skin, tendency to inflammations, reactions of skin to the sun and sweet products, the need for vitamins and antioxidants. On the basis of results of the DNA test personal recommendations about work with a problem zone and personal anti-age of the program are formed.

Useful actions for experts in the field of cosmetology

On the first congress which is completely devoted to hardware techniques in cosmetology and esthetic medicine - "Combined Technologies of Aesthetic Medicine" (CTAM) which passes on April 25 experts gain knowledge of how advanced technologies allow to achieve the most effective result in treatment and rehabilitation. The action is followed by a show of robots androids and it will be useful for owners of clinics of cosmetology and esthetic medicine.
The 9th business laboratory "Risks of Aesthetic Medicine" is intended for owners of clinics of cosmetology and esthetic medicine, heads of clinics of cosmetology and esthetic medicine, cosmetologists. The action takes place on April 25-26 and is devoted to the analysis of consumer preferences in the sphere of cosmetology and also to experience of advance of clinics of beauty in Instagram. Action headliners - Arsen Pogosyan, the CEO of the 1nep.ru and Vitaly Portal of Zorile, the head of 1nep.ru business school.
On April 25-26 there passes the XXI International Congress on an applied esthetics. Among sections of the Congress: "Cosmetology programs in beauty shop. Dermatological problems in practice of the cosmetologist", "Physical therapy in the cosmetologist's office", "Injection cosmetology: from simple to difficult", "New ingredients and medicines, peptides in cosmetology. The combined methods. Nanotechnologies on service of the Russian cosmetology", "Anti-aging medicine and cosmetology". Within the action also there passes the School for cosmetologists of LNEstheticSchool with the best techniques, demonstration of procedures and video displays.
At the Conference "Injection cosmetology: the present and the future" leading experts discuss the key opening in the field of biology and physiology of skin for the last few years which had an impact on development of injection cosmetology and also biodegradation of thermal implants and analyze the injection market in Russia in 2017.
The main issue at the XVII Conference "Management of Beauty Shops" - how to find a stability kernel in structural changes in creation of the enterprises of the industry of beauty and what forms of the enterprises are most viable at the end of the decade.


Beauty and professionalism have no borders

The specialized exhibition for professionals of the industry of beauty and saloon business is known for the variety and the large-scale program not only for cosmetologists, but also for all experts of the industry of beauty: makeup artists, hairdressers, nail technicians.

For professionals in the field of a vizazh at an exhibition the huge range of the choice of professional and decorative cosmetics, tools and accessories, numerous master classes and an information field of knowledge in the area the technician of drawing a professional make-up opens: the VALERI-D company is the leading Russian producer of professional brushes, professional decorative cosmetics from the ProVG company, will present extra resistant eyebrow and eyelashes color with effect of Bronsun henna the Innovator Kosmetiks company and other participants of an exhibition.



Masters of hairdresser's art get acquainted with products for care of hair, means for coloring and laying, choose expendables, professional tools and accessories.


In the program of School of "Nail service" its participants obtain exclusive information and get acquainted with the latest novelties of the industry and also discuss topical professional issues with colleagues from different regions of the country. Within the program the certified trainers from different regions of Russia, the FSU and beyond for nail technicians, owners and heads of nail studios, offices of manicure and pedicure act.

At the stand of the Planet Nails company the presentation of gel Paint Gel paints and gel Paste Gel pastes is trained painting by a flat brush in gel technology and also. The Nail Best company holds a master class in the choice of a mill for removal of an old covering to processing of a cuticle and a master class on "Salonnye express designs with Watercolor gel. And many other actions take place a master class in unique AEROPUFFING technology from the VIKTORI company at stands of participants for three days of an exhibition.



Stylists on hair from the whole country improve skills and are inspired in the hairdresser's art Championship of Russia where on the main stage of an exhibition demonstration of spring novelties of the known world brands on numerous master classes at stands of participants will take place.

One of the best-known brands of professional tools on care of hair - BRELIL Professional – presents new Fanci color 2 dye to 1 - two actions rolled into one: decolouration and coloring. "ESK Professional" shows the hot Botox for Alpha Ton hair providing total care and ideal straightening to hair.

Together with novelties and leaders of products of hairdresser's art, nail service and a vizazh at an exhibition both the professional, and beginning masters will be able to improve skills and masters should increase knowledge in the XXI Open hairdresser's art Championship of Moscow, to decorative cosmetics, modeling and design of nails.

INTERCHARM Professional with care of new generation of professionals

The innovation of 2018 is the InterCHARM-Mentorship program. The authorized educational institutions located and registered in Russia, possessing the existing license for implementation of educational activities for programs of retraining and professional development in "Cosmetology" in volume of 576 and/or 144 hours take part in the program more than 20.

For the beginning cosmetologists – graduates and students in "Cosmetology" of the INTERCHARM Professional educational institutions authorized in the program holds the round on an exhibition lighting medicines, training and a situation in the market of cosmetology in Russia. Specialized rounds are held by the medical consultant from 5 to 6 times a day as a part of group from 15 to 20 beginning specialists cosmetologists. This program gives the chance to get acquainted with the most relevant developments and prospects in this sphere of cosmetology.
The practicing cosmetologists learn the largest producers of medicines and the equipment and also participate in master classes. Specialized tours within the InterCHARM-Mentorship program take place everything days of an exhibition from April 25 to April 27. Organizers provided specialized recreation areas for participants of the program.

The personal assistant at an exhibition

For convenience of visitors and the help in navigation at an exhibition, the personal assistant - the INTERCHARM Professional boat in Facebook Messenger, Viber and Telegram works. By means of the boat it is possible to carry out: search of the companies in the name and subjects, navigation and schemes of halls, online purchase of the ticket, search of the program of the project and to receive answers to questions. For what to use the boat it is possible to follow the links:
T.ME/INTERCHARMBOT, VIBER. COM/INTERCHARMBOT or M.ME/INTERCHARM.

INTERCHARM Professional is #веснадляпрофессионалов!


INTERCHARM Professional – the largest in Russia and the CIS a specialized exhibition for professionals of the industry of beauty and saloon business. The action combines an exposition from domestic and foreign developments in the sphere of professional cosmetics and cosmetology, nail service, hairdresser's art, a vizazh, dermatology, esthetic medicine, a trikhologiya, podologiya and permanent make-up; and the program of professional actions – practical conferences, symposiums, master classes and the championships.

INTERCHARM Professional annually in April becomes the main center of premieres and space of professional dialogue between producers, distributors, owners of beautiful businesses and specialists of the industry. Knowledge on INTERCHARM Professional is knowledge first-hand! High standards of the organization of exhibition space and professional approach to the program, together with international experience of the company of the organizer do INTERCHARM Professional by the main project of spring for tens of thousands of visitors from the whole country. www.intercharm.ru Organizer of an exhibition: the Reed Exhibitions company, the world leader in organization of events, the organizer of exhibition and congress projects in 43 sectors of economy in 30 countries.

On different continents the company will organize 16 actions of the beauty-industry, the majority of which are leading: in-cosmetics, InterCHARM (Moscow, St. Petersburg), PCHi and others. Reed Exhibitions is a part of RELX Group plc conducting the supplier of information for professional communities in the most different industries. In more detail: www.reedexpo.ru