To lose weight and earn

Money works

It is unlikely someone will argue with the fact that money is one of the most effective motivators. The love to money, aspiration to financial wellbeing is used not only employers today, but also the authorities to force people to care for the health. And, however, the authorities worry not only about people, but also about money which the economy loses because of excess weight. At corpulent people many problems with health are heart troubles, vessels, diabetes and many others. The more successfully it will be possible to solve a problem of obesity, the less often the person will take sick-lists, and the will bring more benefit to the country. Therefore to lose weight means it is more beautiful to become not only, but also it is healthier and also is more effective at work. In what countries do pay people for weight loss?



Great Britain

In 2011 in Great Britain at the initiative of the Ministry of Health the project on encouragement of people who will manage to lose weight was started. The budget of the project made 75 thousand pounds.

The program was called "pounds for pounds" (on the English Pounds for Pounds) that means payment of pounds sterling for disposal of weight pounds. Each participant during participation in the program and implementation of all instructions received about 185 pounds (the sum differed depending on the achieved success). Thanks to the project nearly a half of activists who began to eat less and to play sports more, dumped more than five percent of body weight. 23.6% which are growing thin achieved bigger - got rid more, than of 10% of excess weight.

The average weight of persons interested to lose weight and at the same time to earn was more than 100 kilograms. Participants were middle age, the number of women exceeded the number of men.

In 13 months of action of the project of goals in weight loss achieved a little more than a third which took part in the project. However even taking into account left the average indicator of weight loss was about 4 kg.

Participants of the project, and those there were 402 persons, not only improved a figure, but also could fill up the budget. They received from 70 to 425 pounds for efforts.

Let's note that Great Britain went for financial encouragement of citizens not just like that. The matter is that in the country the problem of excess weight is particularly acute. According to the Ministry of Health at least 12 million adults and one million kids suffer from obesity.

Canada

One more country where pay inhabitants for weight loss, is Canada. Statistics reports that now 17% of Canadians suffer from obesity.

The authorities did many attempts to change food of citizens and to induce them to active fitness classes, however was not reached any considerable improvements. And then the state decided to allocate money for encouragement of those who will undertake the figure and health.

Money which was traditionally spent for social advertizing or ineffective projects is decided to be spent differently. The authorities decided to pay remuneration directly to people who properly eat, do fitness and grow thin. The check for weight loss was drawn for the considerable sum – 5 thousand dollars annually which the person could spend for useful products, payment of the pool and gym and other attributes of a healthy lifestyle.



UAE

The UAE struggle with obesity by means of money, to be exact, of gold too. The problem of excess weight in the Middle East is also particularly acute. The prevalence of institutions of fast food and unpopularity of fitness do the part. Competitions in weight loss in which for progress in fight against excess weight gold ingots are handed became the worthy answer to an unhealthy way of life.

Competitions will be organized by the municipal government of Dubai, however not only aboriginals, but also all who live in Dubai can participate in them. Awards are established for all who could dump from 2 and more kilograms in two months, resorting only to useful methods of disposal of excess weight. Participants receive for each dumped kilogram on 1 gram of gold.

It should be noted that in the second competition which will take place in Dubai this summer and fall of 2014, not only adults, but also children will be able to participate. If the child of the participant also dumps from 2 kg, the award will increase twice. Families are allowed to attract two children aged up to 13 years.

According to the head of municipality of Dubai Hussein of Nasser Loot, in 2014 the priority is given to family weight loss, not only adults, but also children suffer from obesity, so, approach has to be complex.

In local media it is reported that the competition will take place from July 15 to September 15. Registration for participants is carried out on the Internet and also in some popular places of Dubai.

Last year participants received 16 kilograms of gold for which about 540 thousand dollars were spent. Is what to aspire to, isn't that so?