Remote trade in mattresses met new difficulties

The quickened after the crisis connected with a coronavirus pandemic, mattress market of Russia at the end of spring was included into an overproduction strip. Today demand noticeably lags behind the offer that online of orders leads to decrease. Such situation is connected with desire of the leading producers as fast as possible to make up for the profit missed during stagnation. At the same time the inevitable growth of selling prices also reduces consumer demand for sleeping accessories of this category. Therefore all large online stores trading in goods for a dream were forced to enter new discounts for wide lines of modern models.

Experts believe that surpluses of mattresses in regional warehouses can be liquidated within one-two months. For this purpose producers and sellers should renounce a part of profit and to correct the price policy. At the same time it is necessary to expand the volume of the promotional offers allowing the potential buyer to save really on purchase of a new product. It is necessary to correct a distortion in supply and demand as soon as possible. As there comes the time of holidays with the subsequent decrease in consumer activity soon.

It should be noted that not all online stores faced the described problem. Some leading projects already since the beginning of year offer customers the big discounts allowing to accelerate considerably commodity turnover. As for mattress factories, now many productions reconstruct the logistics, modernizing the park of the equipment and updating partner communications. As a result already to the middle of summer decrease in the outputs is expected that will also positively affect an observed market imbalance.

The following positive factor, allowing to issue optimistic forecasts is a leaving from the market of the western import products, It is about expensive mattresses business and a premium class which practically disappeared from virtual counters. Luxury mattress blocks of domestic production which expected price will be at least one and a half times less than foreign analogs have to come to their place. In general, process of import substitution in this segment is almost completed. And from the irreplaceable imported raw materials remained only it the legendary coconut fiber delivered today on alternative channels.

Source: www.matras.ru/
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