Chistosteronovy therapy from Cleeny

The brand of eco-friendly Cleeny household chemicals starts a campaign for support of gender equality in questions of purity of the house

Moscow, on February 16, 2023 — the Russian brand of eco-friendly Cleeny household chemicals supports the idea of equality of men and women in questions of cleaning and washing. In modern society where most often both partners work, there cannot be a place for "men's" and "female" tasks.

Today the stereotypes maintaining gender inequality concerning life and a roditelstvo gradually give in. And if in Europe and the Scandinavian countries this process goes quicker, then in Russia all of us still face conviction of many people that women by nature have more abilities to care of the house, and men – to earning money. This stereotype presses on representatives of both sexes, forcing men to measure the maskulinnost by the level of earnings and "men's interests", and women – to work on the house in the so-called "second change" while the similar situation can go to a section with the interests of the person and personal feelings of.

In the report of 2020 the International Labour Organization defined that for the last 15 years the contribution of men to housework became eight minutes more in day. While at women time for house work was reduced by 15 minutes a day.

Statistics of sales of household chemicals on Ozone for 2022 also shows that men of 25-44 years actively participate in purchase of means for the house. And generally the difference in number of orders of household chemicals between men and women made only about 11%.

"We consider that in general it is time for industry to leave from an image of "the happy housewife" in advance of means for the house, despite stereotypes, partners often divide household chores among themselves. As these duties and in what proportions – a question of arrangements in each separate family, however our task – to show that it is not simply normal, and it is natural to the people living under the same roof are distributed. The love to our house, to our family makes us equal in the relation of maintenance of purity and a cosiness." - Dubinenkov Ivan, the director of the company Forsal – the producer of the Cleeny brand Says.