As new pages in the history of fashion are created

To become popular, the new thing at first has to win the hearts of many women of fashion. And fashion shows sometimes become a strong impulse which helps to advance clothes. Therefore designers seriously care for that their display created a furor. And here it is important to consider many details.

The important value has display registration. Depending on it there can be a general idea about a collection. Therefore when dressing a scene try to think over everything – originality, refinement. Besides, registration has to be combined with subject of a collection harmoniously.


Some of the most beautiful displays, by right, - a show of the American brand of the Victoria's Secret underwear

The second important moment – lighting during display. The option of lighting has to be thought over so that the audience could make out each highlight in new clothes, objectively estimate different versions of orders. Therefore light in the hall has to be rather bright, use of color beams is allowed – to emphasize important accents.

Besides, at displays of "fashionable" designers surely there are editors, journalists, photographers of popular glossy magazines. And if photos of new clothes are published in such magazines, naturally, the probability that these clothes will be in great demand increases. But it is important that pictures turned out rather qualitative. And this factor also depends on the nature of lighting. Therefore the correct light here – success basis.


Anna Vintur, the legendary editor-in-chief of the American Vogue, does not miss sign fashion-shows. Display of Dior CruiseCollection, 2008

In display the appearance of models has very important role. Therefore special people – model bookers – work on selection of girls for displays and on advance of models. One of such model bookers in an interview noticed that he at selection of girls pays attention not only to appearance, but also to inner world. In it there is a certain wisdom. If the girl radiates heat and a positive from within, the audience (both the men, and the women) will not look away from it. Presence of such models on display will create perfect atmosphere in the hall, and nobody will remain indifferent.


The famous top models of the 90th still receive invitations to modern displays (though much already for 40), their manner and style are recognized as still individual and unique. Cindi Crawford, Eve Herzigova, Klaudia Schiffer


Schiffer, Cindi Crawford's Klaudia

For anybody not a secret that presence of stars of show business and other famous people in many respects provides success of display. By the way, for popular persons specially allocate places in the forefront, they it is constant in the center of attention. If some actress or the singer pays attention to a collection, will choose to herself suitable dresses and will leave positive comments – it can play a crucial role in competition in the sphere of fashion industry. As though most of people are also guided only by personal preferences when choosing a brand of clothes, the phrase that the popular top star appeared in public in a dress from such designer, sets women of fashion (especially young) thinking of the fact that collections of this designer really have something special and charming.


The actress and the designer Milla Jovovich – the frequent guest of fashionable displays, Display of John Galliano, Paris Fashion Week 2009

Besides, it is necessary to tell that very important role in fashion industry now is played by creative approach. To be allocated, cause a stir among hundreds of other representatives of this profession, designers need to have the, special view of things and to be able beautifully "to present" to the audience and spectators the new idea. A highlight of displays that we see a collection of new things as something uniform and whole, in own way unique and connected by the general idea we can admire this idea, and we have a desire to acquire one of things. At the same time, having seen such thing accidentally on a counter of shop, we do not think of what designer thought over such model, and we can pass by, without having paid to it attention.

Of course, creativity has to be noticeable also in registration of the room. On displays it is possible to create the atmosphere of a holiday and romanticism today to emphasize bright paints in clothes or, on the contrary, to decorate the hall strictly and frostily for the purpose of creation of official style. But the most important on any fashion show – friendly and friendly staff.

Thus, displays of fashionable clothes are confident steps in the history of fashion forward. And they are unique and unique as the amazing world of fashion which surrounds us.