L’Occitane – fine an oxytank

Successful experiment of the student philologist

Get acquainted: Olivier Bossan is the founder of the L'Occitane company.



Today it is the owner of cosmetics grade known around the world, in the past – the student philologist. In 1976 the thought came to Olivier Bossan to mind to test a distiller. To get this miracle of the equipment it had to spend the money earned during summer vacation for pocket expenses. Olivier Bossan had interest in plants and herbs since the childhood, he grew up in the region of lavender fields and olive groves.

Olivier Bossan collected wild rosemary and by means of a distiller received from it pure essential oil. The young man managed to sell the essential oil of rosemary received by method of steam distillation favourably in the local market. Here then the brilliant idea also came to Olivier Bossan to mind to create the company on production of cosmetics on the basis of natural components. The young man was only 23 years old. The student philologist strong grasped a bird of good luck by a tail and was not going to release it.

Fine oxytank

Who is she, beautiful an oxytank? Not to do without the small historical and linguistic reference. Oksitaniya / L'Occitane – so was called all Mediterranean part of France earlier. The nature generously gives the gifts to inhabitants of this edge. Bright sun, clean air, soft climate, flower fields, green groves. And oxytank / l'occitane is a woman of the Mediterranean, the worthy daughter of the French South. Beautiful, proud, freedom-loving.

The French as nobody are famous for art to live, appreciate every moment lives. As envisioned by the founder of the L'Occitane company Olivier Bossan, cosmetics produced by him had to reflect a way of life of inhabitants of the Mediterranean region of France and embody an image fine oxytanks. Use of natural components became priority during creation of the new line of cosmetics. Mister Bossan sought to revive the forgotten cosmetic traditions of Oksitaniya, at the same time used modern technologies and creative potential of the employees.

Nature gifts

Use of natural components by production of cosmetics – a fashionable trend of the modern cosmetic industry. The inscription "natural cosmetics" on a cream jar as if the magnet, attracts women. Even more often producers of cosmetics give a priority to natural components. The L'Occitane company did not become an exception, however it is capable to surprise also with the unique production technology. Many components undergo previously manual processing and some production phases of cosmetics occur manually too. At the same time experts of L'Occitane skillfully combine recipes which were used long since in various regions of France with the latest developments.

Let's glance to the storeroom of L'Occitane. Specialists of the company carefully select raw materials which quality is essential. The place and conditions of cultivation of raw materials, harvesting time, technology of assembly – everything is considered. L’Occitane uses for production of cosmetics natural products, here the far incomplete list: lavender, olives, cane sugar, honey, almonds, grapes extract, extract of white tea, various essential oils, sea salt. Ingredients tasty and useful, and, above all – suitable for creation of effective cosmetics.

The L'Occitane company is known for the careful attitude to the nature. The partners and numerous clients around the world the company urges to follow the example. L’Occitane regularly participates in the charity events directed to environment protection. For example, since 1992 the company takes part in the program for protection of endangered species of animals.

Excursion to factory

The tourists traveling around the South of France have a unique opportunity to see with own eyes how L'Occitane cosmetics is born. In Provence it is possible to visit factory. The excursion can be both individual, and group. It is necessary to be registered and fix visit time for factory in advance. The imagination vividly draws the big dark attic where everywhere flowers and herbs are spread out and hanging, and the boiling tub with a potion exhales pleasant aromas. However with the attic of the old woman herbalist the reality has nothing in common.

At L'Occitane factory spacious light rooms, the modern equipment – not to do without it even by production of cosmetics from natural components. The personnel of factory work accurately and harmoniously. The guide kindly acquaints visitors with various production phases of cosmetics. After the end of an excursion in boutique at factory it is possible to buy L'Occitane cosmetics with a pleasant discount of 10%. It is interesting what attracts tourists tourists more: production or an opportunity to use discounts?

New life of the Marseilles soap

Marseille is the city and port in France, it is located on the Mediterranean Sea near the mouth of the deep river of Rhone. During an era of the early Middle Ages the Marseilles soap-producing industry was famous to the whole Europe. The Marseilles soap throughout several centuries was a subject of successful trade. It was well known not only in France, but also it is far beyond its limits. In the 20th century buyers began to give preference to synthetic soap. Soap of new generation was fragrant, plentifully foamed, well coped with the work and cost not much. Just forgot about the Marseilles soap.

The founder of the L'Occitane company Olivier Bossan decided to resume production of the Marseilles soap. Mister Bossan approached a problem of revival of the Marseilles soap creatively. He improved a traditional formula, having added to the Marseilles soap besides olive oil various essential oils. Soap turned out soft, with pleasant aroma. So new life of the Marseilles soap began. Moreover, it became a symbol and the real mascot of the L'Occitane company.

Corporate style

Cosmetic shops are around the world similar at each other as if rain drops, but only not brand stores of L'Occitane cosmetics. Designers of the company carefully thought over the corporate style. Interiors of boutiques L'Occitane remind cozy Provencal houses. Girls consultants are friendly and friendly. All products of the company have refined aroma, design of packing stylish and recognizable, show-windows are issued in what style.

In some branded boutiques there is an additional service: to the clients L’Occitane suggests to try a Spa program and professional massage. Certainly, with use of natural cosmetics and the weakening aromas of L'Occitane. Procedures are called L’Occitane Petit SPA. As envisioned by creators each stage of the procedure as if immerses in the atmosphere of lovely Provencal sceneries, the client as if goes to the correspondence travel across solar Provence.



What in L’Occitane cosmetics bag?

- Means for care of face skin and bodies.

- Anti-aging means.

- Care of hair can safely be entrusted specialists of the company.

- At the disposal of fans of water procedures gels, creams, oil, jelly, massage oil.

- The company does not forget opinion that the signature products are intended only for women, mistakenly also about men.

- Took care of mothers and of kids.

- In assortment of the company there is also perfumery.

The cozy and hospitable house is L’Occitane too. Always available aromatic sticks, candles, air fresheners.

In branded boutiques L'Occitane it is pleasant to glance, even without aiming to buy cosmetics, "to lick show-windows" - so it the French usually call. In a case with L’Occitane it well very tasty occupation.