In the 45th woman berry again. Why?

Beauty changes age? Absolute dictatorship of young actresses with smooth skin it is finished?

If cosmetic brands reinvested advertizing campaigns in more mature actresses, then it because we are present, according to the observer of fashion trends Vincent Grégoire, "at rehabilitation of such concepts as time which passes experience, even some wisdom which does not exclude wrinkles".

Ask women aged from 35 up to 50 years: none of them consider that 20 years are the best age of their life. According to survey conducted by the Dove brand, 91% of women from 30 to 44 years think that it is possible to be beautiful at all age of life.

"This poll only confirms the idea that the more we mature, the more we begin to appreciate ourselves" - the director of Dove Delfina Peirel emphasizes.

How can we feel better with several wrinkles in corners of eyes, with less chubby lips, with less brilliant hair, and with "excess rotundities" which appear sometimes with age? It is simple because in 20 years at us, perhaps, beautiful lines, but, crushed by tyranny of an ideal 90-60-80, we do not realize it!

"In youth we compare ourselves to the youngest and to the most beautiful as search of identity is the process which is a part of the general process of creation of the image", Professor Jean Bernard Garre, the head in UNIVERSITY HOSPITAL of Anzhey, and one of rare psychologists who researches beauty problems comments. "Besides, - professor continues, - at early age at women, perhaps, there is a lack of narcissism".

In youth in a mirror see only what does not enter norm. A little time and experience is necessary to leave from under dictatorship of glossy covers, erasing internal iyeala: Keyt Moss or Laetitia Kasta, for example. Time is necessary to find what to us goes, to pick up hair color, good length of a skirt.

"In 20 years, acquisition of purchases is similar to search of the ideal country where we seek to get. In 40 years, getting a thing, ourselves create the world", Mari Vaillant, the psychologist, and the author of the book "As Women Love" notes. "Mainly, Mari Vaillant considers, by 40 years we feel" secret alchemy meanwhile as we want to prove to be also how we are seen by others". Something like a game: to hide - to show which - all women know it - kindles seduction".

Quiet beauty.

In poll "What to you allows to feel beautiful?", the women interviewed by Dove answered 88%: love. Love of the man, friends, love of family members, of course, and also "love to the hobbies". In other words, beauty is a rush which follows from the choice, from passion, from deep duties therefore beauty, avoiding definitions purely physical, gets such estimates as, intellectual, sports or art.

All life experience (motherhood, stimulation, change of career) plays on strengthening of positive assessment of our personality, Mariz Vaillant explains, and stimulates this self-esteem which is not enough for the youngest.

"Even our vital tests give something special to our look" - Elisabeth Veissman, the coauthor of the book "the Age called desired" considers (the edition Albin Michel), - difficult tests can improve us. The disease, a divorce, falling of career can make the identity of the woman of brighter".

Tests to us help to be updated. When actively we join in life, we begin to understand other people better. Therefore, there is a small opening: "Beauty approaches wisdom". It is the reason for which difficult experience can carry out metamorphoses in appearance. Women who passed psychoanalysis sessions know about it: "On the course of sessions, some physical transformations can happen very quickly, - professor of Jean-Bernard Garre confirms. - Women who come unfortunate to the psychoanalyst disappointed in themselves, get, exempted from the clips, a condition of internal wellbeing which instantly affects their appearance".

"There is nothing more seductive, than the woman who knows the desires, knows where she goes and does not ask importunately approving look of others to have the right for the existence", Elisabeth Veissman emphasizes.

When we are 20 years old and the look of men on the street stops on our buttocks, on a breast, and other fragments of a body – on these "small objects of desire", we abstractedly accept it "as threat of partition of"; in 40 years, on the contrary, our integrity helps us to accept desire in a look of the unknown man met on the street as an incentive. We not only are not afraid of such "dismembering" views it is more, but, on the contrary, they to us allow even to add a little pepper to our relations with the one whom we love.

Models mature?

And how fashion? Whether it follows the same trend in assessment of beautiful mature women? Some houses Haute couture annually do set of mature models to present to a clothes collection. And, when we look at photoshoots of female magazines which put a number of mothers and their daughters, often we are surprised to beauty of mature women.

"In advertizing campaigns, - Vincent Grégoire explains, - still quite recently, women lit with full light from a direct searchlight. Today, they are lit in back color, and appear as Buddhist images, having narrowed eyes on the shortcomings."

This "ability to a soul luminescence" not an advertizing trick. It exists also at mature model in person. When this internal light is exempted from fear, it calms lines, it unites small details (wrinkles, wrinkles...) which suddenly have no importance any more.

Moreover, this light creates a wellbeing aura, and a set of not defined positive waves which give the effect fantastically magnetic, attractive, attracting!

Beauty became suddenly available today to all if only only women allowed themselves to be an opportunity really beautiful!