"Men's cosmetics"

Today, males, really, are not afraid to open more a door of perfumery boutique to buy the flavored shower gel or the balm moisturizing after shaving! The most brave dare even on cream against wrinkles, on the moistening masks or autosuntan.

Businessmen from cosmetics, understanding that today men become "pot of gold", open in large cosmetology laboratories specialized lines "only for men": with the corresponding packings, courageous smells, low-fat textures, a formula express "2 in 1".

We do not speak already about the increasing number of specialized institutes of beauty for men who offer subscriptions according to the following programs: "anti-age", "anti-stress" "super-male" …

Male skin

It is unfair! Male skin is more elastic and steadier - men's hormones oblige! Skin of our men is even richer with collagen fibers, than ours. Result: it resists better time which leaves on it less wrinkles and the first wrinkles on it develop later.

Skin of men is really stronger, but also it cannot long maintain such external irritants as pollution, a stress, tobacco, and especially - daily shaving which destroys a protective hydrolipidic layer.


Men's gommage

Vegetation on male skin is on average 20% more dense, than at women (now we do not speak about difference in structure of this vegetation). Therefore male skin becomes soiled easier and is cleaned more difficultly, than women's. An optimal solution to purify the dirt which stood among hairs, and to facilitate shaving – a gommage. It is recommended to do once a week, massing at the same time skin with slight circular motions

Men's issues

If oilier skin of men well prevents appearance of wrinkles, then at the same time more numerous secretions of fatty glands of these misters eels provoke at them, pimples and the shining face skin.
It is recommended: a plaster against eels, the cleaning masks and oily skin creams.


Shaving

Gels, mousses, balms, aftershave lotions – the whole set of means to soften hard work of daily shaving! For the skin irritated by the razor, new cosmetic lines offer whole - soothing, holding moisture and toning - an arsenal.
It is good to do in salon the procedure from time to time with warm wrapping in which can be used by cocoa butter, an oat milk and the improving infusions of herbs.

Real body of Apollo.

To turn itself into the handsome man from head to foot? All of them secretly dream of it! At institutes of beauty the most demanded programs – modeling of a belly belt, well-groomed hands, face rejuvenation. They want to be beautiful in undershirts that it was not necessary to be ashamed of the sticking-out tummies or undeveloped bicepses.

And today's trend in cosmetic technologies for men – not hairless torsos which should try to obtain numerous long epilations or use of special creams. Today's trend is health: men estimated the weakening or toning facial massages and bodies long ago.

They want to remain beautiful in any circumstances therefore they need the "fresh face" programs - for smokers, a micro peeling which removes scars after eels either pigmentary spots, or the special anti-age program which is specially adapted to male skin.