Interview from the founder of the known manicure ORLY brand.

Friends, all kind day!

I came across interesting, in my opinion, article. Jef Pink, the founder of one of the most known manicure brands in the world gives an interview.

Article, under the name: Future Nail-trends from the founder of the ORLY company – Jef Pink!

Here the text.

The world does not stand still. Innovations take all fields of activity: whether it be medicine, space developments or fashion-industry. It will be possible to say with confidence soon: "Who owns technologies, that owns the world". And it is applicable to all spheres including to the nail industry.

What trends and innovations expect us in the near future? We learn from Jef Pink, the founder of one of the most known nail brands in the world – ORLY.
Concept of a nail-art
Design of nails — the thing quite dangerous, too is thin a side between stylish neyl-design and banal bad taste. But exists a trend which subdued both all family of Jef Pink, and millions of beautiful women which looks really abruptly and laconically.

"Modern nail-trends are not just drawing of flower forms or simple images on a color covering. It is more emphasis on geometrical figures and use of negative space in art of manicure, creation of illusion of thinner or on the contrary long nails", - the creative director of the ORLY brand of Shane Pink tells.
What is negative space and what it is "eaten" with?
In other words, it is "naked" manicure" - a fashionable type of a neyl-art when during creation of a geometrical pattern not all nail, and only its part becomes covered with color varnish. It looks a little unusually, and agree, very stylish!

There are two ways of creation of such design. The first — when the master at first covers all nail plate with transparent varnish, and then puts a pattern with a thin brush. In the second case usually use a special adhesive tape. It is attached on a nail in a form of future drawing, and then just painted over atop.

All the new, this well forgotten old. If to consider technology of creation negative space more fixedly, then it is possible to notice that it included receptions from the French manicure which founder, by the way, is inimitable Jef Pink.

More than 30 years ago to it the friend working at that time on creation of the Hollywood movies came and asked to think up such universal covering which would approach under any image. Nobody wanted to recolour several times nails, adapting to all images of the actress.

"I gave the idea to the friend. He was so excited and told: nothing to itself, it is tremendous, I want to get him already now! Jeff, you do not know yet what you made today. But one day you will probably win the Oscar!" - the founder of the ORLY brand Jef Pink remembers.

There is one more nail-trend which should pay attention - "Natural nails". Jef is an adherent of all natural and natural. Therefore the subject is especially close to him. He considers that nyudovy manicure shows to advantage regardless of an image, any action or skin color.

As for length of nails, according to Mr. Pink, long at the moment still in a trend, but it for a while. The fashion for short nails grows with an improbable speed, besides, it is very convenient in life.

But it is still possible to afford cat's claws that they were well-groomed and strong, it is regularly necessary to strengthen them special medicines, for example, of Nailtrition or Tough Cookie from ORLY. They stimulate rapid growth of nails and eliminate fragility. Care of a cuticle will not prevent too, if to pay it attention and to feed with useful oils, for example, of Myrrha, grape seed and also extracts of a camomile, a sage, A and E vitamins which are in the medicine Cuticle Care Complex from ORLY then nails will grow much more great and more strong.

"Care of nails not necessarily has to be luxury which you afford once a month", - Jef Pink tells.

Probably, therefore the ORLY company has so many means capable to present shine, gloss, moistening and protection both to nails, and skin. For example, smart Italian Mandarin Spa series where each medicine gives improbable professional behind handles and legs. Also special range Rich Renewal which includes 4 extra moisturizing creams and 4 soft srubs. Jef Pink is a good judge of beauty and professional leaving. He shows consideration for preferences of a fine half of the planet and tries to introduce as soon as possible in the nail-industry something unique and useful. And he is helped with it by all family and amazing employees in research laboratory ORLY. Here all ingenious thoughts are turned into reality, the products are regularly tested and brought to perfection. Reverent and attentive attitude to the business allows Jef and to his pet project always to be one step away ahead of competitors.

"We welcome innovations and we try to aspire to them. Always we look forward to what will occur in the market to understand what people do not know yet, but in absentia it is already already necessary, - the vice president of the ORLY company Tel Pink explains.

"We create many new products, especially for the professional market. For example, produced the innovative medicine Bodyguard which is unique the ability independently to be leveled when drawing. Our family does everything with great love".

Probably, therefore the ORLY companies trust millions of girls, feeling such care in each its medicine including Hollywood stars: Katy Perry, Beyonce, Kim Kardashyan, Emilia Clarke, Rihanna.

The Pink family is not going to be satisfied with what has already been achieved and in their plans for the near future to develop something that the nail-industry never before saw. Of course, we will not open all details yet, but slightly it is possible to lift the veil of secrecy.

"The most part of what we try to make is to establish more close ties with our clients. Personalisation is the future, I think, not only for the industry of nails, but also for all industries. We plan to create innovative things in digital space to increase the level of awareness and demand", - Tel Pink comments.

I read with pleasure. Very interestingly it is also competently written!

Found article on office the brand website.