Lipstick is a real force

Let this article will change your attitude to lipstick. And if you and so the fan of bright lips, then now, for certain, are even more approved in the principles: "lipstick is a real force".

Men's look

So, women argue worldwide without what means of a make-up they would not live. And many persistently avoid lipstick, calling mascara or foundation. Recently Dove conducted survey, and found out that for women at all byyuti-means number 1 is the deodorant. But as to believe in it when only stik with lipstick strongly is associated with a cosmetics bag, beauty, femininity, seducement.

By the way, if to ask men what female image they consider the most attractive, then it will be obligatory red lipstick. Even in spite of the fact that there were recently many polls which men admit that prefer when the woman carries less make-up. Actually, you should not host these polls literally. First, men speak about a "smaller" make-up, but not about its total absence. Secondly, surveys are conducted without real examples. And here, for example, when showed to guys Miranda Kerr with meykapy and without it, only 19% called the first photo more attractive, and 81% was inclined by second image (theguardian.com).


And the research of 2010 directly proved that in practice of the man will prefer classical red lipstick on the face of the lady, than her absence. The experiment was made in cafe (the research Stephen & McKeegan, 2010). In it is mute women with a different make-up took part. There were girls without lipstick, were – from pink, brown and, of course, from scarlet. Men showed most of all affection to those whose lips were made up by red lipstick, and to a lesser extent to girls with pink lips. And brown and naked lipstick almost interested nobody.

"Effect of lipstick"

It is, by the way, not the term of makeup artists, but an economic concept. It means that at the time of crises and economic recessions sales … lipstick begin to grow. For the first time this effect was noticed even at the time of World War II. During crisis of 1999-2000 of sale of lipstick increased by 4% while sales of other means of cosmetics and hygiene showed negative dynamics.

In 2008 economic indicators went down, practically in all fields of business again, and only sales of lipstick increased: the L'Oreal company stated growth by 5.3%.

There are several explanations of "effect of lipstick". Some experts consider that thus women react to hard times, drawing attention of more influential and monetary men to endure crisis. There is an opinion that ladies want to feel more surely when life becomes heavier. What explanation is closer to you?

One more interesting and known fact which confirms growth of interest in lipstick in crisis and even during wars: it was published by activists of social movement Women for Women International UK which helps the women who were injured from the military conflicts. During the visit to Bosnia, they asked women that to them to bring from "peaceful life". And those asked lipstick. Not clothes, not vitamins or hairbrushes, but lipstick. In the movement explained: So women try to resist war in spite of the fact that snipers first of all kill beautiful and bright women.

Confidence, competence, professionalism

It is possible to call lipstick the real psychologist. But to the expert it is not necessary to go to long receptions. It is enough to paint lips scarlet color, and you will feel more surely and professionally. Scientists confirm it:

The Edith Cowan university from Western Australia conducted a research in which 300 women participated. The experiment proved that 85% of women feel "very surely" when carry lipstick, and 82% told that their self-assessment really raises if on their lips – red lipstick.

And the research of Harvard University and Proctor & Gamble proved the interesting fact that office employees with a make-up of lips are perceived at colleagues and clients more competent, than ladies without cosmetics.

Lipstick as protest

The brightest rebels of the 20th century carried bright lipstick, from suffragettes to feminists and revolutionaries. Red lips in different years were positioned and as a release symbol, and as the sign of super sexuality. However, in the 1970th some feminists were indignant that lipstick became sign of degradation of women. But, most likely, they got excited. To this day the most authoritative women sympathizing the ideas of feminism (and now it both Emma Watson, and Hillary Clinton, and Jennifer Lawrence), do not refuse red lipstick. Also you want to assert some ideas or the rights – get lipstick from a cosmetics bag.


Every year worldwide from 800 to 900 million stacks of lipstick are on sale. Lipstick will hardly become sometime a make-up retroproduct. We are only glad to new textures and shades! By the way, how many at you lipstick at the moment? Statistically, in the developed countries the average woman has 8-9 stacks at the order. And how many at you?