Pleasant appearance
This tube is created from opaque plastic. Snow-white and qualitative. From it and blows as freshness. Probably, therefore I wanted to photograph it against the background of just dropped out snow. 
Volume is 100 ml, standard for pastes. The neck was not protected by a foil.

The affordable price, and producer – JSC Vesna from Samara for retail chain stores of "Tander-Magnit". I bought in "Magnit-Kosmetik".

Structure
Hygienic paste as it seems to me, has to have good antibacterial properties. It would be desirable also that the aroma kept long and refreshed an oral cavity. Actually, all. Any over tasks, such as bleaching or treatment of gums, I before this paste do not put.Let's study structure regarding ingredients necessary to us on hygiene of an oral cavity.

It was pleasant to me that this process did not demand special work. All ingredients are written not only in habitual Latin option, but also interpretation in Russian is given.
If I would call not parabens, then structure ideal. Are present here:
- a calcium carbonate (our teeth need calcium, the truth?),
- sorbitol (safe substitute of sugar and emulsifier),
- sodium fluoride (fluorine which our teeth need if the water which is not fluorinated),
- triklozan (excellent antibacterial agent).
Fluorine to my teeth, probably, will not damage as sometimes I use paste with fluorine, and it is not contraindicated to me. Here fluoride in percentage - 0.145%F. It was pleasant to me that the payment progress is called, it is important for many, the overdose of fluorine is undesirable (to those at whom tap water contains this element).
Paste
Snow-white tube and snow-white paste! Dense, uniform, pleasant.
I would not call aroma powerful. If to compare in hyper-powerful pastes like Pomorin or Blend-a-med, then the aroma of this paste not so strongly punches.
The smell of paste reminds a smell of domestic tooth-powder more. There was such. Perhaps and now is, I do not know. And, when you brush teeth, there is a feeling of presence of chalk. Quite interesting feelings.
Paste was pleasant to me what gums does not irritate and in general does not burn down mucous. Works very softly.

The taste of paste is not similar too to the fact that in the powerful bleaching pastes. It reminds me taste of usual chewing gum without any flavoring additives more (sweet and slightly mint). And after toothbrushing in a feeling mouth more likely as after chewing gum, but not as after paste. That is, quite soft feeling of freshness, without powerful menthol.
The soft paste delicate in relation to gums, easily deodorizes an oral cavity, does not scratch enamel of teeth. It completely carries out the problem of hygiene of an oral cavity and teeth. I advise it to those who have irritations from the bleaching structures – it disinfects (in structure there are antibacterial agents), cleans and refreshes.