Presented in 1972, Aliage from Estee Lauder outstripped the time. It was called "sports aroma" - the term, well-known and habitual for us now, but absolutely revolutionary at that time. In the seventieth perfumery was associated with a glamour and guest-nights, but not with driving by bicycle or fishing. Women were surprised and bewitched by the fresh and cool aroma bearing a charge of cheerfulness and energy...
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