Under the sign of a rose

The Lancôme brand known nowadays around the world was based in France in 1935 by Armand Ptijan. Its owner chose as a symbol of the company a golden rose. Since 1964 Lancôme is a part of the cosmetic empire of L'Oréal. The company produces decorative cosmetics, means for care of skin and perfumery. Despite a good selection, it is possible to allocate at least three special perfumery products which were fallen in love to women and stood the test of time.

Trésor
Trésor is a treasure. It is not flattery and not exaggeration, and only the translation of the name of aroma from French into Russian. Trésor was born in 1952. To celebrate its birth to the Shayo palace numerous guests were invited to a magnificent ball. The crystal bottle with east aroma concluded in it was made manually in the form of many-sided diamond. Much water has flowed under the bridges since then, in 2012 Trésor will celebrate the 60-year anniversary. The formula of aroma and design of a bottle underwent some changes. It was not also without so-called flanker, that is new versions of aroma.



Long time of Trésor was advertized by Isabella Rossellini. At the beginning of the 90th forty-year-old Isabella still was demanded model. However owners of the Lancôme brand considered that they need more young faces, and did not begin to prolong the advertizing contract. The cosmetic companies are still conservative and stake on young people of models, trusting them even advertizing of means against wrinkles. Isabella Rossellini was vulnerable. "I will always find to myself work", - so she commented on a situation to representatives of mass media. Isabella Rossellini had not to be engaged long in search of new work, work itself found it.



Meanwhile in the Lancôme company quickly enough found Rossellini's replacement: Ines Sastr, Keith Winslet, Penelope Crous – beautiful and famous women as in a kaleidoscope replaced each other in the advertizing Trésor. But everything inevitably falls back into place. No, Isabella Rossellini was not invited again to become the face of aroma, but honor to advertize the new version with the name Trésor in Love the daughter Elettra Videmann received it. Famous mother supported the daughter model and was even present at shootings of advertizing of "lover" of Trésor.



Climat
Climat – as is a lot of in this sound … It was succeeded to get into an era of Khruschev's thaw of products of the Lancôme company through the Iron Curtain on the territory of the Soviet Union. Such improbable success is attributed to the schoolgirl of Armand Ptijan, the founder of Lancôme, allegedly it managed to be fascinated and arranged Nikita Sergeyevich Khrushchev so that he gave the green light to deliveries of perfumery and cosmetic goods of this brand from France. In those days the choice at the Soviet women was small: "Red Moscow" of domestic production and Polish "Perhaps". The bottle of Climat became a desire object. Are still alive a story about how during an era of total deficiency "got" Climat.



The aroma of Climat for the first time was issued in 1967 thanks to efforts of perfumers of the Lancôme company. The aroma is characterized as flower aldegidny. Initial notes: bergamot, violet, peach. Heart notes: lily of the valley, jasmine, rose. Basic notes: a sandal-wood tree, vetiver, ambergris, beans it is thin. The design of a bottle is simple and graceful. Packing of blue color is a peculiar business card.

A few years ago the Lancôme company accepted there was a decision to lay off spirits of Climat, but it became clear soon that it is the hasty and wrong course. Perfumers got down to business. The composition of aroma was updated, it turned out easier, and began to answer perfumery expectations and tastes of modern women. Climat should not be looked for now "in the afternoon with fire", though the smell small parties is issued, but on sale is available. Here the bottle of Climat costs on the shelf in perfumery shop and waits the new hostess.

Magie Noire
Magie Noire is black magic, it is possible to guess sense of the name of this aroma without the assistance of the translator. Inexplicable and unknown excited human minds for a long time. The black magic got also into the world of perfumery in the form of aroma with the name of the same name which everyone is free to interpret in own way: magic of life and death, magic of love and hatred, magic of tenderness and passion.



The aroma of Magie Noire was created in 1978, perfumers Gerard Goupi and Jean-Claude Niel were authors of the original version. The composition revealed sweet of a bergamot and freshness of a citrus, leaving behind a loop of honey and a jasmine. Owners of a brand did not wish to leave aroma invariable: both the aroma composition, and design of a bottle was processed. One of creators of Magie Noire mister Gupi was not ashamed to sound the critical remarks concerning "innovations". According to him, the result turned out quite rough. In justification It should be noted that Magie Noire still belongs to the class of selective aromas, for its production use natural components.

Work on a bottle and packing of Magie Noire was entrusted the designer Pierre Dinand, by then he already managed to prove well, cooperating with the large perfumery and cosmetic companies. Pierre Dinand realized the interesting idea: look narrowly at a bottle and you will see as if the female figure which stiffened in glass, her shoulders are wrapped up with a black shawl. Later the design of a bottle underwent some changes: we see the same female figure, but already in a low-necked evening dress. It is quite natural that packing is sustained in black color, on it gold output the name of aroma.

Trésor, Climat, Magie Noire – three aromas from Lancôme under the sign of a rose.