Perfumery novelties, June-2010

• Acqua di Gioia from Giorgio Armani is the new female aroma promising rare composition of water and wood notes with flower and solar shades. In new aroma water became a source of joy and pleasure. Its soft nervousness inspired creators, will subdue also those to whom the aroma is intended. The composition opens the top notes of leaves of mint, a magnolia vine, a green aquatic chord. In notes of "heart" - pink pepper, a jasmine, a peony. Also the loop of cedar wood, a labdanum, a chord of brown sugar finishes aroma. Interesting end, agree. The aroma will be in concentration of Eau de Toilette in bottles of a streamline shape of color ml mints 30, 50 and 100. Also perfumed maintenance in a look baud of Acqua di Gioia lotion is planned.



• Parisian toilet water from YSL. A year later after the premiere of Parisienne Eau de Perfume perfume (Parisian), Yves Saint Laurent will submit the new easy version of a smell – toilet water, in June, 2010. Following the concept of original aroma, toilet water will become the embodiment of true eroticism of the charismatic female resident of Paris. Parisienne toilet water can be carried to smells flower, with characteristic femininity. The top notes amazingly modern, they reflect the woman of fashion Parisian in a dancing party, among these notes: vinyl, aldehyde, delicate rose. "Heart" of aroma includes composition from the Damask rose, a mountain lily, violaceous leaves. Musk and suede in basic notes leaves an indistinct and sensual loop while notes of an iris calm and give powdery effect. The aroma arrives in a pink bottle with a gold cover, its form is slightly more harmonious than the predecessor – Parisienne EDP bottle. Parisienne Eau de Toilette will be in volumes of 50 and 90 ml, the person of the edition still Kate Moss.



• In June, 2010 the House of Moschino starts a novelty – aroma of Toujours Glamour. At the predecessor of Moschino Glamour the new aroma adopts the blue solution of a bottle, and the composition will be considerably enriched with fresh chords. Fresh notes of red currant and green leaves of a violet are added to initial notes of new aroma, a certain mischief to the elegant beginning adds cardamom. "Heart" of a smell are notes of a mountain lily, the intoxicating jasmine and bitterness of almonds. And basic notes – a valeryana, benzoin, sensual musk. Moschino Toujours Glamour will leave accompanied by the refined perfumed products for a body: baud lotion, gel for a bathtub, a deodorant. The bottle form in the form of heart emphasizes sensuality of aroma, and the novelty is decorated by a silvery veil and a bright blue lid. Toilet water will arrive in volumes of 30, 50 and 100 ml.



• The new couple of magic smells from Puma – Animagical, this couple of smells for it and for it is based on images of the African magic ceremonies and modern motives which fill aromas with dynamism and a special attraction. Animagical Woman is aroma for women. Its flower sexual notes open pink grapefruit and the Caribbean lemon which give to the beginning of aroma special strong accent. And sensual "heart" is a combination of exotic flowers and fruit, such as papaya, the Cape Town freesia, water lily. The base is delicate, these are notes of chocolate and Tamboti wood from South Africa. The design of a bottle fully transfers an image of a novelty. It both ultramodern, and a little cheerful, and exotic, in registration the African magic and also animalistic motives are used. The aroma arrives in volumes of 20 and 40 ml, it is accompanied baud by lotion, shower gel, deodorants.



Animagical Man is the men's smell suggesting to play seducing. Aroma green and fruit, with images of the urbanistic jungle. Spices in structure promise the charismatic and sensual nature of aroma. Top notes – Umkokola (the African apple) and cardamom – the real exotic beginning. In notes of "heart" ultracourageous notes of rosemary, a basil, grapefruit. Basic notes of tropical wood soften a little and warm a smell. The aroma arrives in bottles of 24 and 40 ml, accompanied by aftershave lotion, shower gel, deodorants.



In the advertizing campaign of aromas as the person of aroma Usain Bolt – the fastest person in the world (the famous athlete) was removed. Novelties already in the market since June, 2010.



• The fifth aroma of the Eaux de Fleurs line from Kenzo – Eau de Fleur de Yuzu. As well as the previous aromas of the line (Eau de Fleur de Thé, Eau de Fleur de Soie, Eau de Fleur de Magnolia and Eau de Fleur de Prunier), the novelty is based on notes of the period of blossoming of a typical Japanese garden. This time in the center of composition – the Japanese tree of Yuzu, a small citrus tree, are present also favourite summer note of a brand – grapefruit. The aroma can be described as light and summer. The international premiere is appointed to June 21, the aroma will appear in the form of toilet water in a bottle of 50 ml.



• The new aroma of Lancôme O d'Azur, is the new version of the classical edition Ô de Lancôme of 1969. The new aroma of Ô d'Azur is developed by perfumers of Domitille Bertier and Sophie Labbé, and it is described as fresh, invigorating with flower and fruit accents. The composition is under construction on notes of a bergamot, a lemon, a rose, piano, ambergris, wood and musk. The aroma of Lancôme Ô d'Azur will go on sale at the end of June, 2010.



• One more June novelty aroma of Escale aux Marquises from Dior. The cruise collection of aromas from Christian Dior - Dior Cruise Collection – is replenished with the third edition. After Escale e Portofino and Escale e Pondichery in June, 2010 the aroma of Escale Aux Marquises appears. In new aroma there are a lot of purely female notes, cologne is painted in pink color that emphasizes his tenderness and femininity. The composition was inspired by Tiare flower from the Pacific coast. The aroma is under construction on notes of red orange, pink pepper, cardamom, pepper, cinnamon, ginger, garlic, nutmeg, a coriander, ales, leaves of a lemon, benzoin and vanilla. The aroma will arrive in traditional bottles of the Cruise collection, will be in volumes of 75, 125 and 200 ml in concentration of Eau de Toilette. Emergence on shelves of boutiques was appointed to June 2, 2010.





• Estze Lauder represents new aroma of the magnificent Aerin Lauder PRIVATE COLLECTION JASMINE WHITE MOSS collection. For many years the formula of the aroma begun by Estee Lauder, but not finished by it during lifetime was stored in archives of the World perfumery house (IFF) code-named Formula #546AQ. Unfortunately, the aroma remained incomplete. Aerin Lauder, the senior vice president and the creative director of a brand who is so often deriving inspiration from works of the great grandmother found the formula of perfume begun by Estee and decided to finish it. Aerin fell in love with unexpectedly live and modern loop of these spirits and, using modern technologies of extraction and the most rare ingredients, the note behind a note began to create the new aroma step by step... With extraordinary passion and special vision, so peculiar Estee, Aerin carefully worked on each chord, having as a result connected several types absolyu a jasmine to an exclusive note of a white moss, recreated specially by its order. One and a half years of keen and complex work developed into creation of elegant magnificent aroma which is unique the perfumery multiple layers.

The top flickering notes of tangerine, galbanum, bergamot and absolyu blackcurrant (which extraordinary fresh berry shade was succeeded to achieve with the help of unique technology of extraction) sound in a new way is fresh and it is joyful. In aroma heart – the noble intriguing composition from the cleanest absolyu of the jasmine which is carefully selected Aerin, a precious flower a ylang-ylang and absolyu the Indian jasmine which was opened in due time by Esther. Aerin added a sensual note of a violet to this refined cocktail, absolyu flowers of orange and an iris. The finishing chord from absolyu patchouli, vetiver and an exclusive haze of a white moss crowns rokoshny perfumery composition of Private Collection Jasmine White Moss.

Private Collection Jasmine White Moss is the third aroma Aerin Lauder, adequately doponyayushchy the known collection of exclusive aromas Private Collection Tuberose Gardenia and Private Collection Amber Ylang Ylang.




June perfumery premieres from a selebrita:

• Debut aroma of Lolavie from Jennifer Aniston. Start of aroma took place in June, 2010. It is worth reminding that this event was preceded by very interesting intrigue with the choice of the name. Jennifer hesitated over a year and only recently was defined that the name to a novelty will be Lolavie. The concept of a smell, by the way, is not less interesting. "A nonperfume perfume", and literally – flavourless perfume, such is was the idea of a star during creation of celebrity perfume. "The first spirits which I tried in life were Miss Dior and Anais Anais, - Jennifer says. – My mother carried Calèche, and the grandmother also used very strong and saturated smells. But now I like absolutely other aromas, I just adore light, almost inaudible perfume". The actress admitted that she very much loves the aromas which are given rise by the nature: smells of the beach, sea air, morning flowers. She was going to create the same aroma. And what turned out Jennifer describes as sexual and clean and also flower, but not sated in flowers.





• New aroma from Paris Hilton, a novelty of June, 2010. The new aroma will be already the tenth edition on the account from a collection of aromas of the famous secular star. The name to it – Tease, and inspiration is received from Marilyn. The aroma of Paris Hilton Tease is created in cooperation with the perfumer Steve De Mercado from Fragrance Resources, and is positioned as chypre and flower and oriental composition. Perfumery notes of aroma include such as Fudzhi apple, white peach, bergamot, white flowers, ambergris, white wood and hot sand. The aroma will come to concentration of EDP, in bottles of 50 and 100 ml, at the price of 45 and 55 dollars respectively. The idea of advertizing image – Paris in an image of the best-known and sexy blonde of all times and the people Marilyn Monroe.